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" I'm not a good Samaritan, I'm a businessman... The goal is to read and react. If we sign an artist that has potential for a shelf life way out in the distance, then we'll stay. But if not, then we won't. "

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" The deepest and most sincere feeling I get is when I meet an artist and they have that steel in their eyes and they have that fire and that passion and all they want is to be a star and to hear themselves on the radio. "

L.A. Reid

Passion

Artist

Eyes

" Listen, we're still selling stardom. That doesn't go away because MTV decides they can't play videos or they want to program themselves more as a traditional T.V. station. Vevo and YouTube are like MTV online, and on demand. "

" I'm personally looking for artists that are along the lines of today's pop stars. Whether it be a Rihanna or a Justin Bieber or a Kanye West or a Beyonce or a Lady Gaga, I'm looking for talent that's like that, that's what I love. "

" I live for opening doors for the young generation of creators. If we do nothing else with our success, let's open up some doors. "

" I am a record executive and I shall be right there in your face with my records. "

" I was a James Brown junkie as a kid. "

" World events can shape culture. Music is either a soundtrack for or a narration of changing times. And who knows how that's going to go? "

" I think of myself as a producer who tries to bring the best out of everyone, whether that be an artist, songwriter or a publicist. "

" The kids I talk to are convinced their generation will make the best music. And the greatest artists have yet to be discovered. I walk around with that thought every day. "

" You always have to know when to bow out. You bow out while you are on top. "

" I'm one of those foolish people who believe the glory days of the record industry aren't behind us. They're actually ahead of us. "

" Popular music has always been rooted in the blues, whether it's Adele or Led Zeppelin or Sam Cooke. It's just the beat that changes. "