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" In real life, we are all on our devices. We might go to a place where we fit the crowd and could meet someone. But, because we are all on our phones, you might not notice the cute boy behind you in line for coffee, and he's not going to notice the gorgeous girl sitting outside. So, we might as well notice them on our phones, on Tinder. "

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" When I first got started in this whole world of online connecting, we were combating this antiquated stereotype of who used online dating, and we really set out to make it popular with millennials. What I find to be so fascinating now is, I'm seeing an inverse in that trend. "

Whitney Wolfe

World

Dating

Find

" I'm a pretty private person. I live in Texas, and I like my small network. "

Whitney Wolfe

Person

Small

" I realized that there's a big world, and really, the only way you can make a critical impact on something greater than your own little world is through technology. "

" Books such as 'The Rules' and 'He's Just Not That Into You' need to go out of the window. "

" Safety is something you should never have to pay for. If you're abusive or, say, not who you say you are on Bumble, you're gone. We have a zero tolerance policy. "

" When I left Tinder, I had no intention of getting back into the dating industry. What I ultimately wanted to do was start this contagious complimentary social network, where kindness was at the helm. "

" Being able to put your blinders on, ignore negative opinions, and follow your strong intuition is what's validating to me. It's a great feeling to know you can trust your gut. "

Whitney Wolfe

Know

Negative

" Have a dream, chase it down, jump over every single hurdle, and run through fire and ice to get there. "

" Everyone in the dating business wants to know what women want - it's the billion-dollar question. But it's simple: put one in charge, and you find out. "

" My best advice for a new Tinder user is don't just start swiping left or right. Take a moment and really evaluate everyone's photos before you say 'yes' or 'no.' Sometimes people don't know what they are doing when choosing photos. "

" In our digital age, the Golden Rule is not enforced online. "

" It's an epidemic. Instead of socialising and having proper conversations, we're staring at pictures of models in bikinis and wondering how they look like that. It's like self-loathing. "

" Online, I would never friend a random cute guy on Facebook or start liking his pictures on Instagram - even if I had a crush on him. But with Tinder, it's like following or friending each other at the same time. The risk of revealing your feelings is removed. "

" We have all been there: we see that gorgeous person across the room, and we want to go and speak to them so badly. However, the 'rules' of society mean we usually don't end up doing it, despite our friends' best efforts to convince us to. Time for a change. Be empowered and say hi! It's proven that people really like it when you take initiative. "

" When you can look at failure and say, 'What is the worst case scenario,' it's not as bad as it seems. "

" There's nothing wrong with taking yourself out of the dating pool. You don't need to be in a relationship because that's what society expects of you or because your grandmother thinks you need to be married by a certain date. Those days are over. Instead, take a step back and say, 'I'm OK alone.' "

" After graduating in International Relations in 2011, I turned down safe, corporate job offers and instead accepted a position at an 'incubator' in L.A. - a tech word for a team of people who are funded by investors to create apps. I knew the future was digital and that I had to take a risk. "

" I personally have always hated dating. I was never vulnerable or insecure in any part of my life, but I would become that way with a guy because they have control, according to society, when it comes to dating. "

" Usually, it's men who run these big monster companies, and girl companies are usually much smaller - it's like an unwritten tech-industry stigma. "

Whitney Wolfe

Run

Girl

" Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have. "

" I can guarantee that back in the day, if a woman was left alone and she needed to eat, she would have to hunt. It's not biological imperative that says men have to ask us out; it's social conditioning. And we can change it. "

" Every point in your career is a learning lesson - I learned a lot about how much work is required to grow a user base and create a new product. I also learned that things take time and extreme hard work and passion. "

" The men who use Bumble appreciate a confident woman, a woman who has a voice. A lot of men suffer from insecurity and fear rejection, too. Bumble removes that fear, as they don't have to make the first move, so it benefits both men and women. "

" If you truly want to find a meaningful relationship, you've got to find yourself first and learn to be confident in your own skin. Don't sacrifice anything about who you are to be with someone. That's setting yourself up for failure. "

" I am a firm believer that the only person who can make you feel inferior is yourself. "

" If we want to create change, we all have to be feminists - men, women, everyone needs to acknowledge that. Sometimes I have more in common with the man than I do the woman in the room. "

" Now, women are expected to be equal to men in so many capacities - financially, career-wise, in education - yet the one disconnect was, and is, with relationships. "

" The beauty of Bumble and this world of online connecting is it gives you access. Going down to the bar, what is your access? What is the access you're gaining there? Really, only a few people. "

" What I have found is that the best way to unwind is cooking. You only have two hands. If you are chopping veggies, you are forcing yourself to put the phone down or step away from the computer. It's extremely relaxing. "

" Feminism is not about girl power. It is about equal power. "