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" Intelligent policies will be largely self-regulating in the sense that the system of incentives and standards makes it absolutely ludicrous to not move towards clean, internalized systems of cost and production. "

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" We need to revise our economic thinking to give full value to our natural resources. This revised economics will stabilize both the theory and the practice of free-market capitalism. It will provide business and public policy with a powerful new tool for economic development, profitability, and the promotion of the public good. "

Paul Hawken

Value

Business

Need

" I think an old style of addressing environmental problems is ebbing, but the rise of the so-called conservative, political movement in this country is not a trend towards the future but a reaction to this very broad shift that we are undergoing. "

" Natural capital is easy to overlook because it is the pond we swim in. One can live perfectly well without ever giving a thought to the sulfur cycle or wetland functions. Only when the benefits nature provides are disrupted do we take notice. "

" There is no cost difference between incarceration and an Ivy League education; the main difference is curriculum. "

" What we are missing, utterly and completely, in this government is accountability. "

" Business is destroying the world, with flair, expertise, and panache. "

" And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations. "

" The first rule of sustainability is to align with natural forces, or at least not try to defy them. "

" When cattle ranchers clear rain forests to raise beef to sell to fast-food chains that make hamburgers to sell to Americans, who have the highest rate of heart disease in the world (and spend the most money per GNP on health care), we can say easily that business is no longer developing the world. We have become its predator. "

" What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. "

" We assume that everything's becoming more efficient, and in an immediate sense that's true; our lives are better in many ways. But that improvement has been gained through a massively inefficient use of natural resources. "

" Biological diversity is messy. It walks, it crawls, it swims, it swoops, it buzzes. But extinction is silent, and it has no voice other than our own. "

" Somewhere along the way to free-market capitalism, the United States became the most wasteful society on the planet. "

" The atmosphere does not fathom whether CO2 comes from U.S. oil or Chinese coal, nor do hurricanes lose force because the Heritage Foundation doesn't believe global warming is a problem. Living systems operate on laws over which we have no say. "

" Sustainability, ensuring the future of life on Earth, is an infinite game, the endless expression of generosity on behalf of all. "

" Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. "

" You can print money to bail out a bank, but you can't print life to bail out a planet. "

Paul Hawken

You

Bank

" Always leave enough time in your life to do something that makes you happy, satisfied, even joyous. That has more of an effect on economic well-being than any other single factor. "

" Enslaving each other was what human beings had done for ages. And the abolitionist movement was greeted with incredulity. Conservative spokesmen ridiculed the abolitionists as liberals, progressives, do-gooders, meddlers, and activists. "

" All is connected... no one thing can change by itself. "

" Interestingly, the oil companies know very well that in less than 30 years they will not only be charging very high prices, but that they will be uncompetitive with renewables. "

" Don't be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done. "

" Real change occurs from the bottom up; it occurs person to person, and it almost always occurs in small groups and locales and then bubbles up and aggregates to larger vectors of change. "

" Most floods are caused by man, not weather; deforestation, levee construction, erosion, and overgrazing all result in the loss of ecosystem services. "