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" It doesn't matter how good or bad the product is; the fact is that people don't read anymore. "

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" That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in. "

" I think when you go to a store and you go to the Justin Timberlake page and stream it from there, that's great, but that means you went to the store. iTunes Radio lets you discover it without you having to think about it. "

" The fact that I have to set things to record seems idiotic. And channel guides - I get home, and I want to watch a Duke basketball game; why do I have to go hunting to find out what channel it's on? Why can't I just say, 'I want to watch Duke basketball.' Or, even better, why doesn't the system know that? "

" My mom is from Cuba, my dad is from Spain, and I grew up in Miami. So there's maybe a little more flair in me than typical Silicon Valley types. "

" In recent years, the government has lost more than five million fingerprints from government employees. They have lost hundreds of millions of credit numbers from financial institutions. This problem is happening more and more and more. And the only way we can protect ourselves is to make phones more and more secure. "

" The quality of TV, I think, is at an all-time high. The problem with it is the way that we end up consuming it - generally a cable box. A satellite receiver is, to me, nothing more than a glorified VCR. "

" When you look at Apple News and where it started, I want it to be available to everyone. But we also want to make sure the news producers are legitimate... We're very concerned about what's news items and what's clickbait. "

" Competition on anything is good, because it makes everybody better. "

" One thing you know, if you've been in technology a while, you're only as good as the last thing you did. No one wants an original iPod. No one wants an iPhone 3GS. "