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" It's a fine line to find that balance: to show people enough to give them the promise of something unique, and something they want to see, but at the same time make sure that when they show up for the movie, they're surprised by what they eventually get. "

Joseph Kosinski

Time

Balance

Enough

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Joseph Kosinski

Huge

Fan

" Disney's clearly in the business of doing giant tent pole movies based on properties that they own. And that's what they should be doing because they're great at doing that. "

" Once I got out of architecture school I decided not to be an architect, I just started my own little design studio. "

" Listen, whatever makes the movie better. That's the attitude you have to have. "

" Well I grew up in the Midwest, and I think the first film that blew my mind was 'Raiders of the Lost Ark.' "

" I always say, 'If you're planning on seeing our movie, don't look at any more of the materials.' "

" Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff. "

" You never watch movies the same as you do when you're a kid, ever again. "

" I don't think every movie should be made in 3-D, and it should depend on whether it's one of these films that's more immersive or needs to be taken to another world. I'm interested in other formats. "

" An established property can be a blessing and a challenge. On one hand you have all those fans of the original that you can pick up with and continue on with but then you have a lot of people out there who haven't seen the first and might feel like this isn't a movie for them because of that. "

" But I grew up in a place where no one knew anyone in the entertainment business, I never knew it was an actual career. The closest I ever got to movies was going to watch them, and I thought that's the way it would be, so I never considered working in this business. "