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" I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it. "

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" The pace of Swedish crime fiction is slower - Stieg Larsson's the exception. And I think we use the environment more. "

Camilla Lackberg

Pace

Environment

" I do listen to Abba. And a lot of '80s and '90s pop music. "

" Swedish taxes are high, and we don't get as much as we used to for them. And our schools aren't so good. "

" I don't feel the need to prove myself by writing the next generational novel. "

" One of the things I'm really good at is procrastinating. "

" People in Sweden talk a lot about the weather - how much we hate it. But Finns get more depressed. "

" Crime stories are our version of sitting round a camp fire and telling tales. We enjoy being scared under safe circumstances. That's why there's no tradition of crime writing in countries that have wars. "

" Northern Sweden holds a special kind of magic. It's cold, lonely, and the people are tough and silent, or so the stereotype says. This is Asa Larsson's home turf and I find as much joy in reading her closely observed descriptions of the environment, as in following her intriguing plots. "

" Scandinavian crime fiction has become a great success all across the world and rightfully so. Sjowall and Wahloo ushered in a whole generation of Swedish crime writers, many of whom are now available in English. "

" If I can hit No. 1 on the 'New York Times' best-seller list, I'm thinking of having the entire list tattooed on my body somewhere. It would be fabulous. "