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" I've spent a lot of years living with normal people. If I take a private jet to go to a meeting in Milan, well, that's my business; I can do it. But I don't live for it. "

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" If you have a company that doesn't sell its goods or services abroad and focuses only on the domestic market, it will keep paying a price. "

Brunello Cucinelli

Keep

Price

You

" These new young politicians have given us the confidence to start dreaming again to believe there is a better politics, and a better future for Italy in general. "

" Black is overrated. You'll never find it in my stores. Of course it's slimming, but it's just used too much, especially for men. One black suit by one designer, another one by another - they all look the same in the end. If I walk into a crowded hotel lobby and I'm wearing a black suit, I just look like everyone else. "

" If I give you the right conditions to work, and I put you in a beautiful place, where you feel a little bit better about yourself because you know your work is being used for something greater than producing a profit, maybe you will get more creative; maybe you will want to work more. "

" The whole idea of wearing clothes is not to look ridiculous. "

" It has always been very important to look carefully at young people and the way they wear clothes. "

" I never remember my parents having an argument. "

" St. Benedict said to take care of your mind, body and soul. I swim for an hour every morning, do 15 minutes of Tibetan stretching and breathing exercises, and play soccer with friends four or more nights a week. "

" In my office, I have a very beautiful marble bust of Seneca. I always have my eye on him when I'm taking phone calls. He's one of the many philosophers I've always read and admired. "

" Italian companies need to re-convert themselves, and such a re-conversion must be toward a better, higher standard. "

" When someone says, 'Shut up, farmer,' it hurts. It's difficult to explain, but it hurts. "

" I tell my staff, 'Give me your best, and then go home and live your life.' I've never asked anyone to work harder, but I've told plenty that they needed rest. "

Brunello Cucinelli

Work

Live

" I think businesses live longer that are on the stock market. "

" In the heart of the desert and founded by the first Spanish Conquistadores, Las Vegas has become the entertainment capital of the world, with more than 30 million visitors a year. "

" I come from a farming culture, where we valued raw materials above all. "

" A cashmere knit is like a book. It is something to save and go back to time after time. It is the feeling of an embrace. "

Brunello Cucinelli

Feeling

Time

" If you are an investor, I hope that you will stay with me for three, four, ten years. But if you ask me to make profits in ways that I have to change my allure, I won't do that. I won't lose my identity. "

" To me, the simplest things can have the highest value. "

Brunello Cucinelli

Simplest

Highest

" I like to have cookies in the morning before I go swimming. "

Brunello Cucinelli

Swimming

" Order and tidiness is the first law of Heaven. "

" I love a modern suit paired with a polo or cotton T-shirt... and then paired with leather sneakers, or cashmere joggers with a tailored blazer and a sleeveless puffer vest to get the ultimate informal and formal combination. "

" I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream. "

" From a design perspective, the U.S. has always been a great source of inspiration for me. "

Brunello Cucinelli

Great

Design

" When I was eight, nine years of age, my mother bought me a pair of green trousers - corduroy green trousers. I didn't like green, and I basically buried them underground. And my mother kept asking me, 'Where are your trousers?' I said, 'Oh, I don't know.' And from then on I stopped wearing green. "