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" Let's start with the athlete, Nike's original and most important collaborator. To us, everything starts with the insight. That's why we work with the deepest roster of athletes, to gain the most profound understanding of what's needed to perform. "

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" I always carry a sketchbook around with me, and I sketch whenever I can... I might be in a financial review and be sketching because I find that I actually listen better when I sketch. Truth be told, there are probably more sketches in my books than there are written notes. "

Mark Parker

Listen

Truth

" You don't always have to start over to create an emotional reaction to your product. It's always powerful to deliver a breakthrough, but there's also a true art to making something great even better. "

" No one works harder at inspiring athletes all over the world than our team at Nike. Creating those experiences requires an amazing amount of energy, a steady flow of big ideas to excite and surprise people, and a constant dialogue that connects us on a personal level. "

" One of the challenges of innovation is challenging a set model. A traditional way to manufacture footwear existed for hundreds of years. Now we have a whole new way. "

" I tend to gravitate toward people who are a bit more eccentric and creative and artistic in some ways. And I like bringing disparate kinds of creative people together to create some great work, even to share points of view on a new direction. "

" Nike believes in a world where everyone celebrates the power of diversity. "

" I think a really great creative person is almost by nature incredibly curious and digging deeply into cultures and technologies and getting all this input and using it to make things better - basically, creating better solutions. "

" Eventually, I developed compartment syndrome in my calf and had to get surgery. I run three to five days a week now, mixed in with walking and other things. I want to run just because I enjoy it. "

" I have sketched since a young age, so there's always been an artistic side, a visual side to my personality. "

" When I travel, I connect with creative people in all different fields and disciplines. It's sort of just to keep my finger on the pulse of what's going on. I think that's important. "

" One way a collaboration can go wrong is if your connection is inauthentic or overly prescriptive. "

" The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere. We need to expose ourselves to that as a matter of doing business. "

" Design is an iterative process. One idea often builds on another. "

" Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences. "

" Nike is at its best when we focus on the future. Sport is in a constant state of progression. Athletes are expanding their potential every day - and so must we. "

" I'm not a micromanager. I don't believe in that. "

Mark Parker

Believe

" I don't like when I say 'honestly' - not to imply that I'm otherwise not honest. "

" In difficult times, it's important to speak up. We cannot change the past, but we can impact the future. "

" When you work in a culture that thrives on innovation and is constantly moving into unchartered territory, you're going to hit dead ends. But to be successful over the long term, remember what you've learned and move on from it quickly. "

" One of my biggest sources of angst is having people so comfortable with a formula that works that they are not challenging themselves or their ideas. "

" Observing is really the fuel to innovating, ultimately. "

" Collaboration among individuals, brands, and industries will only continue to accelerate as technology facilitates and enables greater connection in real time from anywhere in the world. It's why we're experiencing such an unprecedented pace of innovation in every aspect of our lives. "

" I don't think you need a certificate to truly legitimize you or authenticate you as a designer. I think real innovation and creativity can come from everywhere. "

" I've gotten lots of great advice from lots of people that I admire, but the person who influenced me more than anyone in my life was my grandmother. "

Mark Parker

People

Advice