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" Looking feminine is important to me. My personal style is fairly traditional. I was definitely influenced by my mother, who always looks elegant, and by Estee's classic style; she was always in Givenchy or Ungaro. "

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" I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick. "

Aerin Lauder

Lipstick

Creative

Process

" I have always loved beauty and fashion. Some of my earliest memories are of being surrounded by fragrances and lipstick samples. "

" I've always loved flowers, as a little girl I'd collect flower objects and little flower books. Now I love flowers on my night table and on my desk. "

" I usually keep my personal style simple and streamlined. I like classic colors like black, white, and beige. White and black is my favorite color combination, and I like to finish up my look with an accent of gold jewelry. "

" Everyone always asks, 'Did you ever rebel? Did you dye your hair blue? Did you wear black nail polish?' I mean, of course, there have been episodes when you wear weird-colored lipstick... But generally, I think I was pretty much the way I am now. "

" I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its. "

" When we moved to Europe when I was a teenager, I really did not want to go. I was happy in my school, with my friends, but looking back on it, it was the best experience I've ever had. We traveled every weekend. I experienced incredible new cultures, museums, cities, and it really opened up my eyes. "

" The trends that last and the trends that are relevant are the ones that make you look pretty. "

" I've always liked simple. Growing up, I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet. "

" I've always been inspired by beautiful interiors. "

" We have a house near East Hampton, and of all the beaches I've been to, I think there is something so beautiful about Long Island beaches. I love them in the fall and winter. "

" Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive. "

" I have a lot of staples in my wardrobe. I love to pair a silk or lace blouse with a fitted black pant. This combination feels effortless yet put together. "

" Sunday is about relaxing and wearing anything comfortable. I love wearing a J. Crew shirt and jeans, which is a treat because I never wear these kinds of clothes during the week. "

" Even though beauty is very much my heritage, my real passion is accessories and home. "

" Rose is the most beautiful flower - it and tuberose are my favourites. "

" I used to love a well-arranged room: the furniture, the fabric, the lighting. "

" Do I believe in plastic surgery? Yes, if something is wrong and you can modify it. For certain people, it's right. "

" There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table. "

" My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me. "

" I think people love having a person behind a brand who lives it. The idea of storytelling is really important. "

" I love laugh lines. It means you've had a good life. The most beautiful women - Audrey Hepburn, Lauren Hutton, Ali MacGraw - all embraced the aging process. "

" Just because something is on trend doesn't mean you have to embrace it. You can look at it and admire it, but that doesn't mean you have to wear black nail polish or red lipstick. "

" If you feel comfortable in what you're wearing, you'll look your best, and I think that's a really important idea. Sometimes, whether it's fashion or beauty, things are on-trend, and they look beautiful on the runway, but when I apply them to myself, it doesn't look the way it should. "