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" Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000. "

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" Schiaparelli symbolizes the capacity to think and create in a different way. "

" In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire. "

" I've never liked to conceptualize too much about fashion, like it was art or science, which it is not. But it's nice when there's a clear idea behind a collection. "

" Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury. "

" Fashion means never to look too much backwards. It always needs to go forwards. "

" I love the personality of Schiaparelli so much. "

" I'm always looking for signs. "

" As long as I have fashion memories, Schiaparelli has been there. "

" A Schiaparelli woman is not about cliche. "

" Schiaparelli, for me, is about eclecticism. "

" We are all human, and mistakes are just around the corner, but experience lets you try to avoid them. "

" Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile. "

" Real luxury is a balance between quality and the affection you feel for an object that cannot be easily replicated. "

" Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers! "

" The biggest and most interesting challenge is to bring Elsa Schiaparelli's legacy to the present and the future. She had an exceptional, incredible, and intelligent approach; she was ahead of her times. "

" A product that wants to stand out needs different treatment. "

" It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore. "

" When I think resort, I think prettiness. "