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" Mastering the paradox of star brands is very difficult and rare - fortunately. "
Bernard Arnault
Rare
Difficult
Very
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" Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol. "
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" I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future. "
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" In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself. "
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" It's very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom. "
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" Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur. "
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" People think of politicians having true power, but that's less and less true. After all, they are often constrained or being edged into a corner by a whole series of contingencies. "
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" What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship. "
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Famous
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Quality
" I take time to get close to, and I don't immediately throw my arms round someone. "
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Someone
Time
Throw
" It's true that I am not from the south and I have a certain reserve. I take time to get close to, and I don't immediately throw my arms round someone. But it is more a question of style. "
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Someone
Style
Time
" I would never diminish the quality of Hermes. Hermes can be an even rarer and greater quality business, if they ever wanted to work with us. "
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" What I love is to win. What I love is being number one. "
Bernard Arnault
Being
Number
Win
" The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them. "
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" From time to time, the Vienna Philharmonic could play without a conductor because they are so good. "
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Without
Because
Good
" I am and will remain a tax resident in France and in this regard I will, like all French people, fulfill my fiscal obligations. "
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Will
Tax
People
" Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.' "
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Team
Money
Job
" When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side. "
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" We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products. "
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Too Much
Fast
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" When I took over Louis Vuitton, everyone said, 'It's already so big - what more can you do?' And since then, we've multiplied that success tenfold. "
Bernard Arnault
Everyone
Over
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" Steve Jobs once asked me for some advice about retail, but I said, 'I am not sure at all we are in the same business.' "
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" I've always been pleased with the investments I've made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer. "
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Been
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" When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success. "
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Construction
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" In the luxury business, you have to build on heritage. "
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Build
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Heritage
" Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image. "
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" You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach. "
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