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" Most companies that are great at something - like AOL dialup or Borders bookstores - do not become great at new things people want (streaming for us) because they are afraid to hurt their initial business. "

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" At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work. "

Reed Hastings

Great

Responsibility

Work

" In the States, there's ESPN3, and each country has different options, and other than premiere league football, there tends to be very little global content. And movie and TV rights are pretty broad content. "

" Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use. "

" Think of Internet on the TV like the Web browser. The amount of time you spend on the PC in the browser is just going to grow continuously. "

" If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste. "

" I'm an HBO subscriber, and I watch a bunch of great shows on HBO. "

" Broadcast TV is like the landline of 20 years ago. "

Reed Hastings

Years Ago

Broadcast

" It turns out that all Netflix streaming peak on Saturday night can fit inside a single fiber optic, which is the size of one human hair. "

" In hindsight, I slid into arrogance based upon past success. "

" In 20 years from now we will all be able to click and watch TV. "

" But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does. "

" We are seeing the beginning of things. Web 2.0 is broadband. Web 3.0 is 10 gigabits a second. "

" Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they'll turn out to be right. "

" Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term. "

Reed Hastings

Long

Long Term

" In the U.S., HBO is a very aggressive service. "

" I think there will be 20 years of evolution from linear broadcast to internet television. "

" Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster. "

" My first company, Pure Software, was exciting and innovative in the first few years and bureaucratic and painful in the last few before it got acquired. The problem was we tried to systemize everything and set up perfect procedures. "

" The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world. "

" I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming. "

" We have a very wide range of content, but the brand-newest movies, what's happening with those is a $30 pay-per-view option - not from Netflix but from DirecTV and others - of movies that are in the theater. "

" There is a revolution happening, and within two years I think that Wi-Fi and Netflix will be built into all the televisions. "

" I've worked very hard, but my life's always been fun. "

" About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform. "