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" Most people enjoy 'potato-chip news' from time to time - to track a presidential election or the Oscars. However, some are particularly drawn to material that makes them feel shocked, frightened, insecure, or indignant, and that's what potato-chip news often provides. "

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" The more I examine the issue of clutter, the more effort I put into combating it, because it really does act as a weight. "

Gretchen Rubin

Act

Effort

" People are powerfully moved by imagination, belief, and knowledge. They can consider the past and future. They can make changes in their behavior out of reason in a way that animals can't do. "

" I love taxonomies, categories, ways of dividing people into groups. "

" If I can do something in less than one minute, I don't let myself procrastinate. I hang up my coat, put newspapers in the recycling, scan and toss a letter. Ever since I wrote about this rule in 'The Happiness Project,' I've been amazed by how many people have told me that it has made a huge difference in their lives. "

Gretchen Rubin

Happiness

People

" Don't keep excessive amounts of anything. Those glass vases that come from florists. Those ketchup packets that come with take-out food. A house with two adults probably doesn't need fifteen mismatched souvenir coffee cups. "

" One thing I wish I could tell my younger self: take photos of everyday life, not special occasions; later, that's what will be interesting to you. "

" Take care of difficult calls or emails as quickly as possible. Procrastinating just makes it harder; getting them done gives a big boost of relieved energy. "

" I've found that I snack less and concentrate better when I chew on a plastic stirrer - the kind that you get to stir your to-go coffee. I picked up this habit from my husband, who loves to chew on things. His favorite chew-toy is a plastic pen top, and gnawed pen tops and little bits of plastic litter our apartment. "

" When we're trying to form and keep habits, we often search - even unconsciously - for loopholes. We look for justifications that will excuse us from keeping this particular habit in this particular situation. "

" I'm a compulsive note-taker, and I used to feel self-conscious about pulling out my little notebook and taking notes during a casual conversation. Then I noticed that people really seemed to enjoy it; the fact that I was taking notes made their remarks seem particularly insightful or valuable. Now I don't hold myself back. "

" Watching TV is companionable: you share an experience, you can comment on the action here and there for a bit of conversation... it's a way of showing someone that you want his or her company and engaging in a low-key, pleasant, undemanding way. "

" Don't let yourself fall into 'empty.' Keep cash in the house. Keep gas in your tank. Keep an extra roll of toilet paper squirreled away. Keep your phone charged. "

" It's hard to avoid 'unconscious overclaiming.' In unconscious overclaiming, we unconsciously overestimate our contributions relative to others. This makes sense, because we're far more aware of what we do than what other people do. Also, we tend to do the work that we value. "

" If you've had something for more than six months, and it's still not repaired, it's clutter. "

Gretchen Rubin

You

Something

" Sometimes, counter-intuitively, it's easier to make a major change than a minor change. When a habit is changing very gradually, we may lose interest, give way under stress, or dismiss the change as insignificant. There's an excitement and an energy that comes from a big transformation, and that helps to create a habit. "

" Superstition is the irrational belief that an object or behavior has the power to influence an outcome, when there's no logical connection between them. Most of us aren't superstitious - but most of us are a 'littlestitious.' "

" Keeping a habit, in the smallest way, protects and strengthens it. I write every day, even if it's just a sentence, to keep my habit of daily writing strong. "

" Often, the more reliably you perform a task, the less likely it is for someone to notice that you're doing it and to feel grateful and to feel any impulse to help or to take a turn. "

" When you're doing a job that benefits other people, it's easy to assume that they feel conscious of the fact that you're doing this work - that they should feel grateful, and that they should and do feel guilty about not helping you. "

" Children's literature is one of my joys, and it's also my mental comfort food. "

" For notes related to books I'm writing, I've wondered whether I should organize my notes better, but I do find that the action or scrolling through them and seeing odd juxtapositions of ideas helps to stimulate my own ideas and creativity. I worry that if I kept the notes in a highly-structured way, I might lose some of these benefits. "

" While television is a good servant, it's a bad master. It can swallow up huge quantities of our lives without much happiness bang for the buck. "

" I'm constantly on the hunt for insights about happiness or ideas about how to be happier - which probably makes me a somewhat tiresome companion at times. "

Gretchen Rubin

Happiness

Ideas

" In 'Happier at Home,' I write a lot about my struggle to create an unhurried atmosphere at home. "

" We need to have intimate, enduring bonds; we need to be able to confide; we need to feel that we belong; we need to be able to get support, and just as important for happiness, to give support. We need many kinds of relationships; for one thing, we need friends. "

" I love finding - or inventing - ways to categorize people. "

" Whenever I'm trying to decide how to spend my precious time, energy, or money, I ask myself a series of questions. 'Will this broaden or deepen my relationships?' 'Will this contribute to an atmosphere of growth in my life?' 'Is this a way to 'Be Gretchen?' and 'Will this help connect me to my past?' "

" A 'treat' is different from a 'reward,' which must be justified or earned. A treat is a small pleasure or indulgence that we give to ourselves just because we want it. Treats give us greater vitality, which boosts self-control, which helps us maintain our healthy habits. "

" Often, if there's something that I want to do, but somehow can't get myself to do, it's because I don't have clarity. This lack of clarity often arises from a feeling of ambivalence - I want to do something, but I don't want to do it; or I want one thing, but I also want something else that conflicts with it. "

" Growing up in Kansas City, I was always neat, the teacher's pet, know-it-all type. "