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" 'MyMusic' is a great showcase of what we can do as creators on a modest budget when we're given the opportunity to put together a television-sized project, and hopefully, whether it's 'MyMusic' making that transition to television or having something sprout off from it, it's an exciting time to be a creator. "

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" We look at 'MyMusic' as the future of the sitcom. "

" A mockumentary is supposed to be real, and we were frustrated with mockumentaries on TV, which are so rampant because of the success of 'The Office.' It's not real. You watch and ask why is there even a crew there. They never set it up in the narrative. You have a documentary crew following families for reasons we don't understand. "

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" There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season. "

" We have a full writers' room, and with something like 'MyMusic,' we've scripted it out with professional writers. There is some very basic improv from the actors, but everything is very to the letter, so it's easy to edit down to an episode. There are fun little things an actor might throw in there. "

" There will be four ancillary shows on the MyMusic channel, and we'll be updating an entire blog with up-to-the-minute music news. You can visit it like BuzzFeed or Pitchfork and get album reviews. It's all as part of the sitcom experience, written by the characters. "

" When you create series and products, sometimes there's specific situations where your content is being infringed... in very rare cases, somebody produces a beat-by-beat version of your exact series, which has happened to us. "

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" We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real. "

" That's part of the 'MyMusic' idea: things that work online are the things that don't stop. If you go off the air for a long time, there's a concern about losing certain fans and momentum. "

" It's very rare for the Internet to have a successful narrative show like 'MyMusic.' It's really a case study for what is the future of the sitcom. "