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" On 'Sweet Genius,' you have to be tough with the chefs, but my goal was to guide them and choose the genius who will win $10,000 - not a bad sum at all for one day's work. "

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" In the past few years, we've been doing amazing stuff with desserts. Pastry chefs have been using herbs and spices in their desserts. So vanilla cake doesn't have to be just vanilla, it can have a little thyme. Or you could have a custard with a little lavender in it, which is just amazing. "

Ron Ben-Israel

Herbs

Past

You

" Repetitiveness and discipline are the secrets of cake decorating. The art comes from the meticulous technique, the way it does for a dancer. "

" After I quit dancing, I tried a lot of jobs. But I could always bake. "

" The most successful person is the one who is most inspired. That is true in food and in life. "

" I find that my Israeli background actually helps me to break some boundaries because we don't have such long traditions. We took traditions from Europe, from the Middle East, and we were encouraged to explore and adapt things. "

Ron Ben-Israel

Explore

Adapt

" Sometimes I have a tough time getting along with myself. When I was a child, I needed a lot of attention... and I don't have a small ego. For me, appearing on a stage or presenting a cake is the same thing. You need a crowd around you to do it. "

" Pastry is different from cooking because you have to consider the chemistry, beauty and flavor. It's not just sugar and eggs thrown together. I tell my pastry chefs to be in tune for all of this. You have to be challenged by using secret or unusual ingredients. "

" I have a crusade against fondant, also shortening. There's no reason why wedding cakes can't taste good if you know what you're doing. "

" Regrettably, people today don't watch many programs that actually teach people how to cook, so I agreed to do a competitive show that I think will provide inspiration. "

" The process of making a wedding cake is complex on its own, from designing, mis-en-place, baking, frosting, structuring, decorating, to delivering. "

" I like crazy, childlike, candy bar-filled cakes with gooey caramel, chocolate-covered nuts, marshmallows, and the like. "

Ron Ben-Israel

Candy

Nuts

" Martha Stewart convinced me to have a business. She sometimes takes a very personal interest, and she kept saying, 'You have to open your own business,' and gave me chances. She took my cakes on 'The Oprah Winfrey Show.' I met a lot of people through her. "

Ron Ben-Israel

Saying

People

" I have this problem - I don't have hobbies. Everything that's interesting becomes a vocation. "

" When I celebrated my bar mitzvah, there was no cake. Today, there is no such thing as a bar mitzvah in the United States without a special cake. It can be even more complicated and expensive than a wedding cake, because bar-mitzvah cakes are often based on a particular theme. "

" Your best creative assets do not occur unless you do a mental shift. You have to be in a positive frame of mind because inspiration is fleeting. I walk to work for inspiration and to clear my mind. "

" I have a showroom where we experiment with twelve cakes. We develop sketches and ideas for cakes for the next season. We work with the top fashion designers to see what type of lace they are using or work with the top florist for us to be able to make various sugar roses or flowers. "

Ron Ben-Israel

Fashion

Work

" I did a cake for the 60th birthday of Elton John, for Britney Spears' 27th birthday and for the 'Circus' album she put out - the cake had circus themes. I prepared a cake for a surprise 82nd birthday event for the architect Frank Gehry; the cake was comprised of mini-replicas of his buildings. "

" 'Sweet Genius' viewers will be on the edge of their seats as we continue to push the limits with inspirations and ingredients, while showcasing the talents of some of the best pastry chefs around. As a result, the desserts that the chefs create are truly outrageous. "

" I had - like a cat with nine lives, I've had so many different careers and tried so many different things. "

Ron Ben-Israel

Had

Cat

" We used to be referred to as bakers and then we became known as cake decorators and now we are known as cake designers. I teach at the French Culinary Institute in New York and cake design is a legitimate profession. "

" For years, I survived as an artist on grants and touring as a dancer with dance companies, and I was living underground like so many artists, hand-to-mouth and so forth. And I never had the power to make decisions. "

" For months I've been working on creating techniques to reproduce Swarovski crystals in sugar using the real stones to guide me. "

Ron Ben-Israel

Sugar

Working

" There are divisions between a culinary chef and a dessert chef, also called a pastry chef. There are specializations within the pastry chef field. Some pastry chefs specialize in baking breads, while others are master cake designers. Each field requires an exceptional level of creativity and attention to detail. "

" Really, a wedding is the first and biggest party people throw in their lifetime, so there's a lot of challenges and a lot of pressure. "