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" One major challenge within happiness is loneliness. The more I've learned about happiness, the more I've come to believe that loneliness is a terrible, common, and important obstacle to consider. "

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" Now, the term 'friend' is a little loose. People mock the 'friending' on social media, and say, 'Gosh, no one could have 300 friends!' Well, there are all kinds of friends. Those kinds of 'friends,' and work friends, and childhood friends, and dear friends, and neighborhood friends, and we-walk-our-dogs-at-the-same-time friends, etc. "

Gretchen Rubin

Social Media

Childhood

Work

" We all want to get along well with other people, and one way to do this is to help people feel good about themselves. If you make a person feel smart and insightful, that person will enjoy your company. "

" Superstition is the irrational belief that an object or behavior has the power to influence an outcome, when there's no logical connection between them. Most of us aren't superstitious - but most of us are a 'littlestitious.' "

" My writing tends to become very dense, so I have to keep some cushion. Sometimes, words that seem superfluous are actually essential for the overall effect. "

" During my study of happiness, I noticed something that surprised me: I often learn more from one person's highly idiosyncratic experiences than I do from sources that detail universal principles or cite up-to-date studies. "

Gretchen Rubin

Learn

Principles

" One of my 'Secrets of Adulthood' is: Somewhere, keep an empty shelf. I know where my empty shelf is, and I treasure it. "

" When we don't get any treats, we feel depleted, resentful, and angry, and we feel justified in self-indulgence. We start to crave comfort - and grab that comfort wherever we can, even if it means breaking good habits. "

" I have a terrible memory of my own past. I can barely remember my childhood. I have few memories from college and law school - though once I got married, I got the advantage of being able to consult my husband's memory. "

" 'Potato-chip news' is news that's repetitive, requires little effort to absorb, and is consumable in massive quantities: true crime, natural disasters, political punditry, celebrity gossip, sports gossip, or endless photographs of beautiful houses, food, or clothes. "

" You can love someone but not want to keep a gift from that person. It's okay to pass an item along to someone who will appreciate it more. "

" It's so easy to use tired, shopworn figures of speech. I love using long, fancy words but have learned - mostly from writing my biography of Winston Churchill - that short, strong words work better. I am ever-vigilant against the passive and against jargon, both of which are so insidious. "

" I collect axioms, paradoxes, maxims, teaching stories, proverbs, and aphorisms of all sorts, because I love to see complex ideas distilled into a few words. "

" We can use decision-making to choose the habits we want to form, use willpower to get the habit started, then - and this is the best part - we can allow the extraordinary power of habit to take over. At that point, we're free from the need to decide and the need to use willpower. "

" Some kind of clutter is difficult - letting go of things with sentimental value, sifting through papers - but some clutter I find very refreshing to clear. I drive my daughters nuts because I'm always wandering into their rooms to clear clutter. "

" I always feel calmer when I exercise. In fact, that's probably the main reason I exercise. "

" Don't let yourself fall into 'empty.' Keep cash in the house. Keep gas in your tank. Keep an extra roll of toilet paper squirreled away. Keep your phone charged. "

" I've always loved 'Before and After' stories, in books, magazines, and TV shows. Whenever I read those words, I'm hooked. The thought of a transformation - any kind of transformation - thrills me. And that's the promise of habits. "

" I'd always vaguely expected to outgrow my limitations. One day, I'd stop twisting my hair, and wearing running shoes all the time, and eating exactly the same food every day. I'd remember my friends' birthdays, I'd learn Photoshop, I wouldn't let my daughter watch TV during breakfast. I'd read Shakespeare. "

" Putting myself into categories is fun, and I think it also gives me insight into my own nature. When I see myself more clearly, I can more easily see ways that I might do things differently, to make myself happier. Categories can be unhelpful, however, when they become too all-defining, or when they become an excuse. "

" Take care of difficult calls or emails as quickly as possible. Procrastinating just makes it harder; getting them done gives a big boost of relieved energy. "

" For notes related to books I'm writing, I've wondered whether I should organize my notes better, but I do find that the action or scrolling through them and seeing odd juxtapositions of ideas helps to stimulate my own ideas and creativity. I worry that if I kept the notes in a highly-structured way, I might lose some of these benefits. "

" Don't keep excessive amounts of anything. Those glass vases that come from florists. Those ketchup packets that come with take-out food. A house with two adults probably doesn't need fifteen mismatched souvenir coffee cups. "

" I'm constantly on the hunt for insights about happiness or ideas about how to be happier - which probably makes me a somewhat tiresome companion at times. "

Gretchen Rubin

Happiness

Ideas

" Kennedy was president for only 1,037 days, but during his short tenure, he achieved much. At the Cold War's most dangerous hour, he preserved the peace. He improved relations with the Soviet Union and replaced tension over Berlin with a limited test ban treaty. "

" A person with 'oppositional conversational style' is a person who, in conversation, disagrees with and corrects whatever you say. He or she may do this in a friendly way, or a belligerent way, but this person frames remarks in opposition to whatever you venture. "

" I read a lot, all the time, but often I read books for research, or because they're interesting to me in some way, even if they aren't exactly 'pleasurable.' "

Gretchen Rubin

Research

Interesting

" No leader did more for his country than Winston Churchill. Brave, magnanimous, traditional, he was like a king-general from Britain's heroic past. His gigantic qualities set him apart from ordinary humanity; there seemed no danger he feared, no effort too great for his limitless energies. "

" They say that people teach what they need to learn. By adopting the role of happiness teacher, if only for myself, I was trying to find the method to conquer my particular faults and limitations. "

" I do better with routines and predictability. I don't react well when there's a sudden change in the schedule. "

" I love cunning containers as much as anyone, but I've found that if I get rid of everything I don't need, I often don't need a container at all. "