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" Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years. "

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" It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. "

" Someone is sitting in the shade today because someone planted a tree a long time ago. "

" It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction. "

" You have no ability, if you're a financial institution and you're threatened with criminal prosecution, you have no ability to negotiate. "

" When you combine ignorance and leverage, you get some pretty interesting results. "

" Price is what you pay. Value is what you get. "

" The best thing I did was to choose the right heroes. "

" If a business does well, the stock eventually follows. "

" I always knew I was going to be rich. I don't think I ever doubted it for a minute. "

" Your premium brand had better be delivering something special, or it's not going to get the business. "

" You do things when the opportunities come along. I've had periods in my life when I've had a bundle of ideas come along, and I've had long dry spells. If I get an idea next week, I'll do something. If not, I won't do a damn thing. "

" You know, people talk about this being an uncertain time. You know, all time is uncertain. I mean, it was uncertain back in - in 2007, we just didn't know it was uncertain. It was - uncertain on September 10th, 2001. It was uncertain on October 18th, 1987, you just didn't know it. "

" Wide diversification is only required when investors do not understand what they are doing. "

Diversification

" It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price. "

" Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it. "

" We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful. "

" The only way to get love is to be lovable. It's very irritating if you have a lot of money. You'd like to think you could write a check: 'I'll buy a million dollars' worth of love.' But it doesn't work that way. The more you give love away, the more you get. "

" Americans are in a cycle of fear which leads to people not wanting to spend and not wanting to make investments, and that leads to more fear. We'll break out of it. It takes time. "

" Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks. "

" Rule No.1: Never lose money. Rule No.2: Never forget rule No.1. "

" There seems to be some perverse human characteristic that likes to make easy things difficult. "

" There are 309 million people out there that are trying to improve their lot in life. And we've got a system that allows them to do it. "

" I think the most important factor in getting out of the recession actually is just the regenerative capacity of - of American capitalism. "

" I am a huge bull on this country. We will not have a double-dip recession at all. I see our businesses coming back almost across the board. "

" Basically, when you get to my age, you'll really measure your success in life by how many of the people you want to have love you actually do love you. "

" I sent one e-mail in my life. I sent it to Jeff Raikes at Microsoft, and it ended up in court in Minneapolis, so I am one for one. "

" The big question about how people behave is whether they've got an Inner Scorecard or an Outer Scorecard. It helps if you can be satisfied with an Inner Scorecard. "

" It's never paid to bet against America. We come through things, but its not always a smooth ride. "

" Value is what you get. "

" Let blockheads read what blockheads wrote. "