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" Part of brand management is what you don't do, not what you do. "

Christie Hefner

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" The power of Playboy is its appeal around the world. "

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" It's mutual respect and love that are important, not a wedding. "

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" I believed deeply that digital was an empowering opportunity for Playboy, not a threat. "

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" Some, but much of my money is tied up in Playboy stock. "

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" I developed a great sense of self-confidence when I was very young. "

Christie Hefner

Self-Confidence

" Any brand that attempts to live off a retro appeal is only going through a short second life cycle. "

Christie Hefner

" Playboy's all about why it's worth working so hard. "

Christie Hefner

" Actually, my parents were separated by the time I was about 2 years old. "

Christie Hefner

" If I wear a suit, as I generally do in the business world, it's supposed to mean I'm retreating from competition with the bunnies. If I wear a very glamorous romantic dress, as I'm very likely to do if I'm going out in the evening, then I'm supposed to be competing with the bunnies. "

Christie Hefner

" I had an allowance, but I had to do things around the house to earn it. I think I always wanted my own money. "

Christie Hefner

" I consider Playboy very wholesome, frankly. "

Christie Hefner

" Even though money seems such an objective topic, it can also be the most intimate, and possibly harmful, part of a relationship. "

Christie Hefner

" In college, my big money memory was saving up to buy a car with my boyfriend, whom I lived with. "

Christie Hefner

" From the time that I can remember, I worked to make money - either baby-sitting, or one year wrapping gifts at a department store at Christmas, so I could have my own money. "

Christie Hefner

" Try not to be either intimidated by or a captive of jargon. Even though it's language, and language is about communication, it often exists actually to obfuscate and to control power and not to communicate. "

Christie Hefner

" I'm basically a gift-giver. "

Christie Hefner

" I've always believed that a goal in life is not to own a boat but have a friend with a boat. "

Christie Hefner

" I'm among the many Chicagoans who love to take advantage of the opportunity to dine outdoors in the summer months. "

Christie Hefner

" While I have always had a good relationship with my father, much of the time it has been a very limited relationship until I was older. So you can't really give him credit or blame for how I turned out. "

Christie Hefner

" I've always believed that you need to find interactive applications on the Internet. "

Christie Hefner

" With someone who is genuinely abusive or a bad person, you should just get out of town. But if they're being the best person they know how to be, then you have to decide if there isn't much there you can love and not become consumed with what they're not able to give you. "

Christie Hefner

" No, I never thought about my father's money as my money. "

Christie Hefner

" I don't think about financial success as the measurement of my success. "

Christie Hefner

" Before I went to work for 'Playboy,' I planned to apply to Yale to get a public policy master's. I felt drawn to go into politics. Even before that, my dream was to wind up either in the Senate or on the Supreme Court. I had big dreams as a little girl. "

Christie Hefner