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" People already have tons of regular TV. They don't need more of that. "

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" I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained. "

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" TV is going to be more tailored to you, and the traditional experience of coming in in the middle of a show will be part of the past. "

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" Traditionally, there's been a desire to make shows relatable so the maximum number of people would think of those characters as being recognizably like them. The risk there is you can push everything in a somewhat generic direction. "