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" People always say there's no such thing as bad publicity, and you always think they're right, because it seems self-evident: nobody's going to buy a magazine that nobody ever talks about, so people should want to buy a magazine that everybody's talking about. "

Rachel Johnson

People

You

Think

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" I want 'The Lady' magazine to be restored to its traditional place in the pantheon of weekly magazines. "

" When I'm called unkind... that really cuts to the quick. You can say anything else that you like about me. "

Rachel Johnson

Quick

" With so many forty- and fifty something mums and dads in Converse stalking the streets, I can see why there's a slew of books about the menopause and middle age, the most recent addition being David Bainbridge's plucky, glass-half-full meditation or, as he calls it, 'natural history.' "

" There was a time when no difficult subjects were ever aired in the 'Lady', and sadly, life isn't like that. "

Rachel Johnson

Difficult

Time

" I'm worried about looking like a bad person when, in fact, I try to be a good person. I don't like the public image that I've been dressed with and it worries me. "

" I love writing journalism because it's all over in two hours and comes straight off the top of the head. Writing novels is soooooo much harder. It's the hardest thing I've ever done. "

" I think everyone can recognize the one-upmanship and the competition that go on wherever you are, especially among groups where the women don't have to hold down office jobs and instead get in a total snit about who won the longest carrot contest or took first prize for summer chutney in the August fete. "

" I went freelance in 1996 and my children are now teenagers and it seemed right. "

" I do not think that having children - I have three teenagers - keeps you young. The reverse. It thrusts you into a full-frontal confrontation with your own all-too-obvious maturity. "

" The reason we all need a mutton alert, which needs constant testing, like smoke alarms, is because there is really no such thing as age-appropriate dressing any longer, as I know because my wardrobe is interchangeable with my daughter's. "

" Being blonde, for me, means never having to say: 'I'll have the honey-striped half-head of highlights for £200,' to a bored colourist in a Mayfair salon, which is much more satisfying, not to mention cheap. "

Rachel Johnson

Say

Never

" Being blonde means people decide on sight that you are much prettier and nicer than you really are, just as Americans automatically add 10 points to someone's IQ when they hear an English accent. Fact. "

Rachel Johnson

Someone

You

" I don't mind being called snobbish, a pain and a social climber, but being called unkind really hurts. "

" I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of 'Private Eye' and a latte. "

" If there's anything worse than being 16, it's having parents visibly reliving their own teenage years in your anguished presence. "

" In Germany, salads are assemblies of ham and mayonnaise, not trendy tossed leaves. "

" Being boring is just wrong, isn't it? You wouldn't have got anywhere being boring. "

" Of one thing there is no doubt: if Paris makes demands of the heart, then Munich makes demands of the stomach. "

" English people are famous for never speaking out but only saying what they really feel about you behind your back. Americans believe the shortest distance between two points is a straight line. I like exploring those, er, differences in national snippiness. "

" I'd like to see women get on to boards and run companies despite the fact that men occupy the citadels of power. "

Rachel Johnson

See

Men

" If you tell the truth you get into trouble, and that's why politicians are extremely dull. "

" Don't worry about never having time to write. Just write what you can in the time you do have and give yourself a big clap on the back, followed by a double latte and a blueberry muffin. "

" Without my Johnson trademark mop of yellow hair, I think I would be nothing. "