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" People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time. "
Dick Wolf
You
People
Own
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" I think most people don't react well to being screamed at. It's counterproductive. "
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React
Well
Think
" The environment doesn't change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there. "
Dick Wolf
Night
Change
Environment
" When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them? "
Dick Wolf
Early
People
History
" If the scripts are not good, I'll tell somebody, 'This isn't good.' "
Dick Wolf
Good
Somebody
Tell
" I get bored with establishing shots of people getting out of cars and walking into buildings, getting into elevators and then 45 seconds later they have a line. "
Dick Wolf
People
Bored
Buildings
" I do love television. But the business is accelerating and people are not getting the chance to fail. "
Dick Wolf
Business
Fail
Chance
" TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please. "
Dick Wolf
Forward
People
Say
" The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a character in a story that is compelling and has a backbone, you draw people in. "
Dick Wolf
People
Story
Character
" It was like in Samoa when they'd put up a movie screen on the beach and show movies and the locals would run behind the sheet to see where the people went. It was pretty grim. "
Dick Wolf
Run
See
Beach
" The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do. "
Dick Wolf
Go
Up
Successful
" There are professional negotiators working for the writers and the actors, but basically you've got the writers and actors negotiating against businessmen. That's why you get rhetoric. "
Dick Wolf
Why
Got
Professional
" I was raised not to be rude, but I also try to get the best work out of people. "
Dick Wolf
Out
Work
Best
" The threat to free television. The reason television is free is because it is a life support system for commercials. That fundamental aspect is about to change. "
Dick Wolf
Change
Television
Support
" It's show business. No show, no business. "
Dick Wolf
Show Business
Business
Show
" People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity. "
Dick Wolf
New York
People
Communication
" The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house. "
Dick Wolf
Repetition
You
Soul
" I try to just communicate what I want done as clearly and simply as possible. "
Dick Wolf
Communication
Want
Try
" I hardly see myself as a futurist. "
Dick Wolf
See
Hardly
Myself
" Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off. "
Dick Wolf
Reach
Changes
Audience
" And the consumer doesn't care. They don't watch networks, they watch TV shows. "
Dick Wolf
Watch
Networks
Consumer
" I don't think you can really make television based on what you think audiences want. You can only make stories that you like, because you have to watch it so many times. "
Dick Wolf
Watch
Want
Think
" Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information. "
Dick Wolf
Story
Information
Art
" The agendas on the management side of the table now are not in sync like they used to be because you have vastly different entities supplying programming to networks. "
Dick Wolf
Now
Management
You
" There are other options out there, after all, like read a book, go on the Internet, rent a movie. "
Dick Wolf
Book
Go
Rent