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" People in startup-land live inside it. They see themselves as really good people even when they're doing something that's very bad. There's a huge disconnect from reality in the tech world. "

Daniel Lyons

World

Live

Reality

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" I want to get in on how the media business is changing, how people are telling stories in new ways. "

" There are people who do things in tech that have the same skill sets that journalists have. They write, they edit, they put out press releases. "

" HubSpot's offices occupy several floors of a 19th-century furniture factory that has been transformed into the cliche of what the home of a tech startup should look like: exposed beams, frosted glass, a big atrium, modern art hanging in the lobby. "

" There are two types of young people - the partiers and the people who wanted a sense of purpose in their life. "

" Every new HubSpot employee has to go through training to learn how to use the software. That's a good idea, and it also keeps me from having to worry about what I'm supposed to be doing here or why Cranium, who hired me, still has never come by to say hello or talk about what he wants me to work on. "

Daniel Lyons

Training

Good

" Confining a resume to a single page is good advice for anyone. "

" I guess I always had made some assumptions about what it would be like to work in a tech company, and some were right, and some were wrong. I had a lot of, looking back on it, now naive ideas about how companies build their brands, and a lot of those notions I ended up realizing were kind of wrong. "

" I was drawn to journalism as a young guy because I felt like there was some purpose to it, not always but sometimes. "

" There are too many ways that a startup gig can go sideways. If the startup won't agree to hefty severance, pass. "

Daniel Lyons

Pass

Agree

" The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google's search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message. "

" Android is the kind of runaway smash hit that techies spend their careers dreaming about. "

" The people running Silicon Valley are not making the show because they want to do a satire of Silicon Valley. They are just comedy writers, and they want to make a funny show. "

" My role on 'Silicon Valley' was so small that I didn't have a lot of influence anyway in the show. There are four guys who really write that show and run that show and then six or eight hanging out in a room kicking in a few bits. "

" With digital attacks becoming rampant, the computer nerds who work for the good guys to thwart such incursions have become the new Navy SEALs - elite commandos who can carry out sophisticated operations on the battlefield of cyberspace. "

" I feel like there are some careers that do have a higher meaning. "

Daniel Lyons

Meaning

I Feel Like

" With the iPod, iTunes, iPhone, iPad, and iMac, Apple is the most powerful tech company in the world. It's also the No. 1 music retailer in the U.S. and among the top sellers of online movies, too. "

" The iPhone is like 'omakase', the style of sushi where the chef chooses what you're going to eat, and might even tell you how to eat it - no wasabi allowed on this, no soy sauce allowed on that. Definitely no California rolls. "

" I was a technology reporter. And I think everybody who covers tech at some point or another feels like a little kid with their face pressed against the glass looking in at the candy shop and going, 'Wow, it looks so cool and so much fun.' "

" I wanted to write a book about what it's like to be 50 and trying to reinvent yourself - that struggle. There are all these books and inspirational speakers talking about being a lifelong learner, and it's so great to reinvent yourself, the brand of you. And I wanted to say, you know, it's not like that. It's actually really painful. "

" To be sure, robotics are not the only job killers out there, with outsourcing stealing far more gigs than automation. "

Daniel Lyons

Job

Stealing

" Content is supposed to be king. But in the world of electronic devices, Apple seems to be placing the crown on its own head, apparently believing that its iPad and iPhone are more important to customers than the books, movies, and music they store on them. "

" The office-as-playground trend was made famous by Google and has spread like an infection across the tech industry. Work can't just be work; work has to be fun. "

" People who write about technology love to huff and puff and hyperbolize. The fate of the entire world seems to hang on every move made by Microsoft or Google or Apple. Every new smart phone gets billed as a potential 'iPhone killer,' while every new product from Apple represents the dawn of a new era. It's ridiculous - and exhausting. "

" I think the issues around diversity of all kinds are really a huge problem in the startup world. "