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" People like things that change. They don't like stagnant things. "
Kevin Harvick
Things
Stagnant
Change
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" We don't ever want to lose a deal. So we treat a $5,000 sponsor like a $5 million sponsor, both because it's the right thing to do and because we've grown a lot of our sponsors from thousands to millions. "
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" I like the challenges we face in the future. That motivates me. "
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" I have never driven an IndyCar, but based on everything I've heard, the characteristics and how you drive them are 180 degrees different. "
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" I love racing cars, and we have to have great competitors to make the diverse fan base have people to root for, and some people like calm, shy Ryan Blaney that knows a lot about the sport, or Chase Elliott, who's been around racing and has those deep ties to NASCAR and the southern roots of our sport. Those guys are all important. "
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Deep
Calm
" I think, as competitors, you always wanted to try and gain an advantage, and you have that opportunity to go out and grab those bonus points and gain as many as you can throughout the year. "
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Try
You
Think
" There were some struggles throughout the year at RCR. In order to keep yourself relevant, you had to find a headline. In order to find a headline, you had to do something that wasn't right, like jump over a car or say something you shouldn't. "
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Yourself
Jump
Car
" Even if you only have 30- or 40,000 people in the grandstands, if you put on a good event for TV and do the things that it takes to have a unique event, that is really what people want. They want unique things. "
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People
Event
Good
" You want to see how many races you can win, you want to see how many laps you can lead. "
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See
How
Lead
" The big things are the things that you don't expect. "
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Things
Big Things
Big
" You can beat a dead horse as much as you want, but it doesn't come back to life. And sometimes you just have to change things up to keep the excitement and enthusiasm in the sport. "
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You
Life
Change
" The fact of the matter is that I'm never going to be Dale Earnhardt Jr. or Chase Elliott. You're not going to have that connection, the hardcore roots with the fans. "
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Connection
Roots
You
" I'm not the spring chicken anymore. "
Kevin Harvick
Spring
Chicken
Anymore
" If you can get your team to that point of being able to be in that playoff race mindset every week, that's something that most teams can't do. "
Kevin Harvick
Point
You
Team
" They could find something wrong with every car if they took it apart for a whole day at the R&D center. "
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Find
Center
Wrong
" I let people draw their own conclusions about my similarities to Dale Sr. "
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People
Conclusions
Own
" If you make the schedule exciting and make the events exciting, that is what guarantees you the people to come back if they had a good time. "
Kevin Harvick
Time
Good
Events
" I've been fortunate enough to have won a lot of races and do a lot of things in my career. "
Kevin Harvick
Enough
Career
Things
" We've definitely been in a few positions where it's come down to the end of the race and we've been able to close the deal, and we've definitely been in position where we've lost a few. "
Kevin Harvick
Position
Deal
Race
" I'm a guy that likes to sit in the quiet and think about things, and sometimes it's way more relaxing to have dead silence. "
Kevin Harvick
Think
Silence
Quiet
" Chase Elliott winning is better for our sport. "
Kevin Harvick
Our
Sport
Winning
" I mowed yards with my grandpa at $10 a pop for awhile. I painted numbers on curbs. I cleaned swimming pools. I usually did all of that over the summer, and then I'd continue to do the yard part during the year as I went to school. "
Kevin Harvick
Numbers
Summer
School
" It's probably 10% luck and 45-45 on the driver and the car. If you have a bad car, you're done. "
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Driver
Bad
Done
" There's a difference between a superstar and a megastar. "
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Between
Superstar
Difference
" There's no bigger thrill than beating the guy you're not supposed to beat or winning a race you're not supposed to win. "
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Bigger
Beat
You
" Racing's my life. "
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Racing
Life
My Life
" If you follow the same path as everyone else you're just going to be like everyone else. "
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Like
Follow
Everyone
" A lot of the kids we have coming up through our ranks now have been in stock cars since they were 12 or 13 years old. It's much different. I think you have to pick a path. If you want to race open-wheel cars and do those things, it's probably going to be carts and into an open-wheel series. "
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Now
You
Want
" We have a great group of people and sponsors around us, and you don't want to send them out as outcasts because you have this newfound success and this new tool of things you can sell. "
Kevin Harvick
Want
You
Great
" I'm more comfortable inside the car than I am anywhere else. "
Kevin Harvick
Am
I Am
Inside