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" People think a watch must weigh a lot to be a luxury. But there's no reason why we should add weight to create value. People have to overcome these notions. "
Richard Mille
Luxury
Think
People
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" I want people who see my watches to go, 'Wow!' And the more they look at them, the more they go into it, the more I want them to say, 'Wow!' I work on a razor blade between gimmickry and amazement. "
Richard Mille
Look
Say
Want
" My only market analysis was to look around and see that, in one way or another, most watches are inspired by watches that were made in the 18th and 19th centuries. If I wanted a watch like that, I'd much rather buy the real thing at auction than a replica. "
Richard Mille
Way
Watches
See
" I think the time is ripe for a return to the refinement of lifestyle that the pocket watch embodies. A personal pleasure that you know you have in your pocket, which requires an elegant gesture to use and show to others. "
Richard Mille
Lifestyle
Watch
You
" If you want a watch with diamonds on the bezel, you don't need me. "
Richard Mille
Diamonds
Watch
Want
" The gesture of taking the watch from the pocket and looking at the time is very elegant for a man, but if I was going to create a pocket watch, I wanted it to be very modern. I didn't want to do old-fashioned. "
Richard Mille
Create
Man
Looking
" I love paradox. I like to go where people don't expect me to go. "
Richard Mille
Expect
Go
Like