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" People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working. "
Elon Musk
Know
Enjoy
Goal
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" I think we have a duty to maintain the light of consciousness to make sure it continues into the future. "
Elon Musk
Light
Sure
Make
" I don't think it's a good idea to plan to sell a company. "
Elon Musk
Plan
Think
Business
" Rockets are cool. There's no getting around that. "
Elon Musk
Getting
Cool
Rockets
" Yeah, well I think anyone who likes fast cars will love the Tesla. And it has fantastic handling by the way. I mean this car will crush a Porsche on the track, just crush it. So if you like fast cars, you'll love this car. And then oh, by the way, it happens to be electric and it's twice the efficiency of a Prius. "
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You
Think
Love
" I think life on Earth must be about more than just solving problems... It's got to be something inspiring, even if it is vicarious. "
Elon Musk
Earth
More
Think
" It's obviously tricky to convert cellulose to a useful biofuel. I think actually the most efficient way to use cellulose is to burn it in a co-generation power plant. That will yield the most energy and that is something you can do today. "
Elon Musk
Power
Energy
Plant
" Mars is the only place in the solar system where it's possible for life to become multi-planetarian. "
Elon Musk
Only
Place
Science
" Physics is really figuring out how to discover new things that are counterintuitive, like quantum mechanics. It's really counterintuitive. "
Elon Musk
Like
Physics
Quantum
" Stationary storage will be as big as the car business long term. The growth rate will probably be several times what it is for the car business. "
Elon Musk
Will
Long
Growth
" It is definitely true that the fundamental enabling technology for electric cars is lithium-ion as a cell chemistry technology. In the absence of that, I don't think it's possible to make an electric car that is competitive with a gasoline car. "
Elon Musk
Technology
Car
True
" A utility can handle up to 20% of production from solar and that helps the grid because it produces electricity when needed. Solar power peaks in the middle of the day and that's also when air conditioning is running and businesses are operating, so power production matches usage. "
Elon Musk
Solar
Power
Electricity
" I think you should always bear in mind that entropy is not on your side. "
Elon Musk
Change
Mind
Think
" Here in the West, people often don't like listening to their leaders, even if they are right. "
Elon Musk
Listening
Right
Like
" The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative. "
Elon Musk
Business
Smart
You
" It's OK to have your eggs in one basket as long as you control what happens to that basket. "
Elon Musk
You
Eggs
Control
" The odds of me coming into the rocket business, not knowing anything about rockets, not having ever built anything, I mean, I would have to be insane if I thought the odds were in my favor. "
Elon Musk
Me
Business
Not Knowing
" It's not as though we can keep burning coal in our power plants. Coal is a finite resource, too. We must find alternatives, and it's a better idea to find alternatives sooner then wait until we run out of coal, and in the meantime, put God knows how many trillions of tons of CO2 that used to be buried underground into the atmosphere. "
Elon Musk
Wait
Better
God
" I think the high-tech industry is used to developing new things very quickly. It's the Silicon Valley way of doing business: You either move very quickly and you work hard to improve your product technology, or you get destroyed by some other company. "
Elon Musk
Work Hard
Work
Technology
" The rumours of the demise of the U.S. manufacturing industry are greatly exaggerated. "
Elon Musk
Industry
Demise
Rumours
" If you look at space companies, they've failed either because they've had a technical solution where success was not a possible outcome, they were unable to attract a critical mass of talent, or they just ran out of money. The finish line is usually a lot further away than you think. "
Elon Musk
Money
Think
Talent
" If you go back a few hundred years, what we take for granted today would seem like magic - being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago. "
Elon Musk
Today
Long
Magic
" What most people know but don't realize they know is that the world is almost entirely solar-powered already. If the sun wasn't there, we'd be a frozen ice ball at three degrees Kelvin, and the sun powers the entire system of precipitation. The whole ecosystem is solar-powered. "
Elon Musk
People
Sun
Know
" You need to live in a dome initially, but over time you could terraform Mars to look like Earth and eventually walk around outside without anything on... So it's a fixer-upper of a planet. "
Elon Musk
You
Live
Look
" I say something, and then it usually happens. Maybe not on schedule, but it usually happens. "
Elon Musk
Happens
Maybe
Say
" I've actually not read any books on time management. "
Elon Musk
Management
Time Management
Time
" Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car. "
Elon Musk
Nobody
Civic
People
" Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement. "
Elon Musk
Efficiency
Improvement
Mind
" Patience is a virtue, and I'm learning patience. It's a tough lesson. "
Elon Musk
Lesson
Tough
Learning
" I think Tesla will most likely develop its own autopilot system for the car, as I think it should be camera-based, not Lidar-based. However, it is also possible that we do something jointly with Google. "
Elon Musk
Think
Possible
Google
" If we drive down the cost of transportation in space, we can do great things. "
Elon Musk
Great
Space
Transportation