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" Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsors and advertisers because our commercials typically don't get zapped out. "

Gary Bettman

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Sports

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" Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters. "

" I believe, certainly in the NHL, a player who can help a team win because he can contribute on the ice is going to be coveted whatever his beliefs may be or whoever he may be. That goes to national origin, religious beliefs, or sexuality. "

" What you want to do, particularly when you're dealing with a professional sports league and franchises and people's passionate commitment to the game and for the team they root for is, it has to be sustainable. "

" I think there needs some attention to be paid to what sport is going to represent to young people: should it be viewed in the competitive, team-oriented sense that it is now, or does it become a vehicle for betting, which may, in effect, change the atmosphere in the stadiums and the arenas? "

" I believe that the Greater Phoenix Area is a terrific sports market; it's a terrific hockey market. "

" There are always going to be critics... and I have always had a rule: no matter how good the commentary is, or how bad the commentary is, it's more important that you do what you think is right. "

" Our franchises have never been healthier. Our league, in terms of its economic footing, has never been healthier. "

" I don't worry about the integrity of the game. Our players are professionals. "

" I think the media world is adjusting to the digital age. "

" Because of the way my words get scrutinized, I have to use a level of precision so people don't accuse me of misleading them. "

Gary Bettman

Words

Way

" I think there's always a line between what is parody in good fun in chanting and what is intended to belittle certain segments of society. "

" Young people, particularly in their teens and 20s, are not consuming sports the way my generation did. They are doing lots of things; they are multitasking. They are getting downloads; they are getting alerts on their computers or on their cellphones, and they are consuming sports in a more real-time but less full-time basis. "

" I think it's very difficult to generalize as to why, in a particular league or a particular industry, somebody has or has not come out. We certainly don't want a player to come out for our sake. It should be what's right for him and something that he has to be comfortable with. "

" If you're a sports fan, it is really cool when you see the best-on-best for hockey at the Olympics. "

" The issue of how the game is played is something that's constantly being reviewed internally with the Players' Association, with the general managers, and it's something that we continue to monitor on a daily basis. "

" My rooting interest these days is first and foremost competitive hockey, and secondly in officials not making a mistake. "

" At least two or three of the leagues in Europe over the last few months have said to us, 'We hope you go to the Olympics,' and I looked at them, and I said, 'Why?' and they go, 'Because if you don't send NHL players, we have to send our players, and that's way too disruptive to our season.' "

" We just want to see entertaining, exciting games, and we want the officials to do a good job. "

" The Steelers run a great organization. "

" We don't worry about the integrity of our game. I'm more focused on the atmosphere in the arena, and that's something we're comfortable with going forward. "

" None of our series are ever static in terms of the dates. We always have a range of flexibility to respond to whatever may or may not happen. "

" When you're in other time zones in other places, you don't get quite as much attention; you don't get quite as much visibility for the game, and you give up a lot to do it. "

" I was always a fan of the game, and I wouldn't have taken this job if I wasn't a fan of the game. "

" We encourage the growth of women's hockey. "

" To be the organization that we want to be, we have to have a place to play. "

" Our sport probably has the best history and tradition of being engaged in international competition. "

" Our economics are not baseball's economics. Our game is not baseball's game. Our owners are not baseball's owners, with one or two exceptions. Our union is not baseball's union. What we do has to be crafted and suited to address hockey, to address the NHL, to address our 30 teams and our 700-plus players. "

" When you look at the team that Jimmy Rutherford has put together and the players that he has, this is just a great story of excellent in professional sports. "

" Having to respond to things that are made up or untrue tends to be a waste of time. "

Gary Bettman

Things

Waste

" I don't weigh into politics. "

Gary Bettman

Politics

Weigh