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" The ads that podcasts manage to sell tell you a lot about who they think is listening. They include services that promise to make your investment portfolio ethical, deliver exotic, ready meals to your home, or guarantee better sleep thanks to luxury bed linen. "

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" 'Athletico Mince' started life as a football podcast but has dropped the football, unless the latest on the state of the 'hair island' atop Steve McLaren's head is your idea of football coverage. "

David Hepworth

Life

Your

Head

" Talking about smart thinking, The British-made 'Brain Training Podcast' is a brief daily workout for the mind that could easily get addictive. "

" Anyone born in the year 1950 who grew to fancy themselves as a soulful 18-year-old bought 'Songs of Leonard Cohen' upon its original release in 1968. For many of them, it was the beginning of a lifelong friendship. "

" Some of the vintage comedy on Radio 4 Extra wasn't very funny to begin with, whereas some things just get funnier regardless of the changes in public attitudes over the years. "

" I wouldn't wish a night of 1971 television on my worst enemy. But the records of 1971, again, still live for us now. And they had the benefit at the time of having the kind of uninterrupted, unimpeded concentration of a huge generation of people. Because the only thing I wanted to spend money on when I was 21 was records. "

" 'I Was There Too' talks to people who played non-starring roles in big movies. That means the likes of comedian Jimmy Pardo, who didn't make it to the finished 'Dreamgirls.' Still, he recalls that when an actor is put on hold for a movie, he gets paid for two weeks just for sitting at home waiting to be called. "

" The podcast by 'The Kitchen Sisters' celebrates the staggering variety of a society of immigrants via its food, from the Sheepherders' Ball in Boise, Idaho, through the favoured cuisine of Emily Dickinson to the unbelievable rituals of the great rural barbecue. "

" 'They Walk Among Us' is the work of husband-and-wife team Benjamin and Rosie. In the past, they've covered the Shannon Matthews case and the career of the prisoner known as Charles Bronson. "

David Hepworth

Career

Work

" I loathe anyone impressed by fame or money. "

" Songwriters often seek the company of fellow songwriters to help finish what they've started, and these days, many do it at songwriting camps. "

" When Shanthi Ranganathan was the featured turn on 'Hip Hop Saved My Life With Romesh Ranganathan,' we learned she didn't allow him to have a girlfriend until he'd finished university, and she learned - to her unfeigned horror - that he used to sneak girls into the house when she was out. "

" The people who talk on the edgier 'Song Exploder' have often made their entire record on their desktop. It's never been easier to compete, but it's never been harder to win, either. "

" According to the producers of gripping podcast 'Death, Sex & Money', these are the three things we think about a lot but need to talk about more. "

" Karina Longworth, the genius behind 'You Must Remember This', has quite correctly spun off her series about the Sharon Tate murders as a separate podcast called 'You Must Remember Manson' to mark the passing of the man who unleashed hell because he couldn't get a recording contract. "

" 'How I Built This With Guy Raz' asks entrepreneurs to tell the story of how they made their name and, in some cases, their fortune. Whether they're in the business of selling burritos or dating apps, there's inevitably something you can learn from their stories. "

" Radio 4 Extra is the network which offers the broadcasting version of eternal life. "

" History is written by the victors. The victors in daily life tend to be those who live longest. "

" 'The Anthill' is the podcast wing of The Conversation, the site that presents news and views derived from the academic and research community. "

" The age of the rock star was coterminous with rock n' roll, which, in spite of all the promises made in some memorable songs, proved to be as finite as the era of ragtime or big bands. The rock era is over. We now live in a hip-hop world. "

" Famine is a consequence of poverty. "

" 'Twenty Thousand Hertz' investigates the role of audio professionals in our daily lives, from the engineering that ensures a car door closes with that reassuring finality to the Foley artists of Hollywood who synthesise the sounds of marine life using old kitchen equipment gathered at the pound shop. "

" Richard Hoggart's cultural analysis 'The Uses of Literacy' was published in 1957, but its influence still hovers over anyone setting out to write seriously about people's affection for things that aren't serious, such as the products of pop culture. "

" The packaging of Led Zeppelin's IV doesn't have the name of the band, doesn't have the name of the album: It's got a guy on the cover with a load of sticks on his back. This record didn't quite get to No. 1 in the United States - it went to No. 2 - but stayed on the charts for years and years and years. "

" In 'The High Low', in some respects an audio version of 'Grazia,' Pandora Sykes and Dolly Alderton wonder whether they missed something in their survey of the Harvey Weinstein story. Maybe they did, they decide. "

" Mongolia is a country of only three million souls. One million of them live in Ulaanbaatar, where, despite the skyscrapers, half the population sleep in tents. One of the few Mongolians to become famous outside his home country is Ariunbaatar Ganbaatar, who won the BBC Cardiff Singer of the World prize. "

" Lucy Kellaway's columns in the 'Financial Times' lend themselves to podcasts because they usually consist of her giving a brisk ticking off to some CEO or subversively wondering whether we're really as busy as we pretend we are. "

" Radio people can't entirely shake off radio habits when they start doing podcasts. They sometimes bring with them things we don't need, like producers and explanatory voiceovers. "

" Podcasting is a personal medium, and I savour those moments where details of the podcasters' lives glint through. "

" I once interviewed Anthony Burgess on the radio. I played pop records between the conversation. "

" 'Constitutional' is an unashamedly educational podcast from the 'Washington Post.' Sub-titled 'a podcast about the story of America,' it's presented by Lillian Cunningham, who engages scholars to explain the fascinating story of how a nation is designed from scratch. "