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" The classic hat image was during the Forties and Fifties, and Elizabeth Taylor was the epitome of that; she was the ultimate celebrity of excess and glamour, and she worked major sun hats. "

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" Women come into our shop for that ultimate moment in their life. They're buying a dream. They're buying a moment for themselves. That's what I sell - moments. "

Philip Treacy

Moment

Dream

Life

" In Rome, I particularly love the history, churches, sculptures and architecture and the fact that you can walk along a tiny cobbled street and turn the corner to find the Trevi Fountain. London is evocative of other eras and full of history. "

" There's a technicality to designing and wearing hats. A hat is balancing the proportions of your face; it's like architecture or mathematics. "

" There is no attitude required. The hat brings the attitude. And when people try on a hat they like, it is a bit of fun. It makes them laugh. You don't laugh when you put on a pair of shoes, but you do with a hat. "

" Hats are really for ultimate occasions, so when I make one, I try to do something different, something noticeable. "

" When people think of hats, they think of her majesty the queen. "

" The success of a hat definitely lies with balancing the personality of the wearer with the type of occasion. Don't listen to those rules about face shape. "

" Not long ago, a hat was a conformist accessory. Then the 1960s came along, and young people didn't want to wear hats. "

" What I love most about Her Majesty is that she has kept hats alive in people's minds for more than 60 years. You can't think of her without imagining her with a hat or a crown. I would, of course, love to design one for her. "

" So my advice is to always choose something simpler - an expressive outfit, plus a hat, can be frightening. "

" Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes. "

" Try on 100 different hats if you can, until you find the one that suits you best. It's a trial and error thing. "

" I must point out - Sarah Jessica Parker is not a diva - she's one of these pop culture characters that everybody likes. "

" I grew up in the west of Ireland, and Galway was our local seaside resort. We'd go for one day of the year during the summer, and I have enduring memories of the sand and the sea. "

" A person carries off the hat. Hats are about emotion. It is all about how it makes you feel. "

" Hats are radical; only people that wear hats understand that. "

" I empathise with the fact that people want to look their best. A hat is all about how it makes you feel - it's so much better than a nip and tuck, and a lot less painful. "

" The only person I never made a hat for was my mother because my mother didn't really - she preferred to make her own hats. I mean, she was intrigued by everything, but she didn't want one of my hats. She made her own. "

" Everybody loves things that sparkle. "

" I believe in a democratic approach to fashion: if you feel good, then great. You may not look good, but it's not the problem. "

" I love the shape of cars. They are very inspiring as modern pieces of machinery. I can't drive, but I do like the look of them. "

" Gaga is an entertainer, so a hat for her is part of the illusion of entertaining. "

" I used to make clothes for my sister's dolls. I couldn't care less for the dolls, but I could make the clothes really easily. "

" I am very proud to be Irish. "

" I believe in originality, primarily. However, it's important to know what there has been before to aim in that direction. Art history informs us. It informs our mind. I like to look at books, exhibitions, paintings, as a computer, subconsciously taking on information. "

" Hats are for life's ultimate moments. They're worn at races, at weddings. Occasions many of us, who aren't royals and celebrities, only attend once or twice in a lifetime. "

Philip Treacy

Twice

Only

" Often, what makes my job so exciting is designing for the mother whose dream has been to wear one of my hats at her child's wedding. I feel as responsible for making her feel like a million dollars as I do for somebody in the public eye. "

" People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's like chocolate. "

" I want to excite the eye through hatmaking. "

" Hats are the epitome of Englishness, and a royal wedding is the penultimate moment for a hat designer. I'm Irish, but I am a royalist and I believe in fantasy. "