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" The greatest bad guys, you understand where they're coming from. They believe they're doing the right thing. Sometimes it's for greed, sometimes it's for other reasons, but they are what they call the center of good. They always believe they're doing the right thing. "

John Lasseter

Believe

Good

Doing The Right Thing

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" Every Pixar film, when we start developing the story, it takes about four years to make one of our films. "

" I love bringing the inanimate object to life. "

" I realized that people make cartoons for a living. It had never dawned on me that you could do this as a career. "

" I believe in the nobility of entertaining people and I take great, great pride that people are willing to give me two or three hours of their busy lives. "

John Lasseter

Great

Busy

" You never hear of a live-action studio that has been making so-so films looking over at a studio that's making great movies and going, 'Oh, we see the difference - we're using a different camera.' "

" Probably more than any other movie we've made here at Pixar, 'Up' was the one we were the most nervous about. "

John Lasseter

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" Everything I do and everything Pixar does is based on a simple rule: Quality is the best business plan, period. "

" We use shorts at the studio extensively to develop talent. I always love to give opportunities for young story people, animators, layout people something like that to take the next step up in their career and try things out. "

" I love French auto design of the early '50s, '60s, early '70s of Citorens, Renaults, and Peugeots. They're so unique. "

" I'm a big fan of pantomime storytelling, being an animator. "

" 'Bolt' was made by Walt Disney Animation Studios, not by Pixar. "

" In overseeing both Disney and Pixar Animation, each studio has a unique culture. "

" The iPad changed my life! "

" When I was a freshman in high school, I read a book about the making of Disney's 'Sleeping Beauty' called 'The Art of Animation.' It was this weird revelation for me, because I hadn't considered that people actually get paid to make cartoons. "

" My brother liked sewing and sculpting and making things, and my sister sewed and painted and cooked and baked. She's a professional baker now and makes the most gorgeous sculpture-like cakes. She's the queen of wedding cakes in the Lake Tahoe area. "

" You know, going to the movies has always been recession-proof. It's fairly cheap entertainment; it's classic escapism. "

" When you go into the theatre and the lights dim, you want to entertain people from beginning to end. You want them to be swept up in your story, on the edge of their seats, unable to wait to see what happens next, be blown away and afterwards just go, 'Wow!' "

" Pixar films are not realistic. They are believable for the worlds we are creating. "

" Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound - it takes a while for filmmakers to understand how to use it. "

" When you take something that's inert, and through motion, give it life, make it appear to be alive, living, breathing thinking and having emotions, that's animation. But when you take something that's live-action, and move a part of it, that's a special effect. "

" Take any movie with an actor you like. Turn your head and just listen to the performance. In some cases, the physical presence remains as strong when you can't see the actor, when it's just the voice. "

" I do what I do because of Walt Disney. Goofy. Mickey Mouse. I never forgot how their films entertained me. "

John Lasseter

Because

Mickey Mouse

" I'm a car nut. My father was a parts manager at a Chevrolet dealership. "

" When you can have a character that the audience likes from the beginning, but then you put them in a situation where they grow - I think that gives it a lot of heart. "

" We make the kind of movies we like to watch. I love to laugh. I love to be amazed by how beautiful it is. But I also love to be moved to tears. There's lots of heart in our films. "

" I never quite understood why Disney hadn't made a sincere fairy tale since 'Beauty and the Beast.' "

" Pixar is not about computers, it's about people. "

" People want to be creatively satisfied, and having fun is such an important part of that. "

" The interstate highway system was built to get people from point A to point B as fast as possible. And they knocked down mountains and filled valleys and made everything nice and big and flat, and they bypassed every town. "

" I am so proud that 'Up' is Pixar's 10th film. I think it's the funniest film that we've ever made and also one of the most beautiful. "

John Lasseter

Film

Think