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" The kind of audience that watches 'Matlock' is ideal for a lead-in to the affiliates' newscast in the afternoon. That audience is older. "
Fred Silverman
Older
Kind
Ideal
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" You find a personality whom you think the TV audience will embrace and find a format that is tailor-made for the personality. In the case of Andy Griffith, we moved the personality of a wily country shark - a funny and shrewd guy - into another arena. In this case, he is a lawyer, and it is a dramatic series. "
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" I didn't even think demographics until I got to ABC. They were the first to go for 18-to-49. But, at CBS, it was just, 'Let's get 'em in the tent.' "
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