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" The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did. "

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" I think up until that time a lot of focus on Internet coverage was either sort of the bits and bytes aspect of it, sort of the high-tech aspect of it, and the sociological aspect of it, which is how it was transforming culture. "

James Daly

Time

Culture

Focus

" You can't suppress creativity, you can't suppress innovation. "

" People say we were an overnight success. It took us a year to be an overnight success. "

" You have to remember when we were going once a month, we were putting out issues that were 480 pages, and people were complaining that these were too big, I can't get through a 480 page magazine every month. "

" There was never any danger of Business 2.0 ever going under. "

" Certainly there are bubble-like valuations of certain companies, but I don't think anyone out there believes that we're going to go back to doing business the way we used to do business. "

" I still believe that the mission of Business 2.0 is very strong, very fundamental, and we're really at the beginning of where they're going to take us. "

" There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet. "

" It's very rare that publications double their frequency. "

" I'm a history buff, and right now we're sitting on one of the most dramatic historical shifts that this planet has ever seen and we have a front row seat for it. "

" People who say that the Internet is the bubble are incredibly misguided. "

" The best rock musicians are the most exciting people in the world. "

" The stock market can be down, but the stock market is not an indication of where people's spirits and enthusiam are, and where their intellectual energy is. "

" The collective energy of everyone is what really made Business 2.0 exciting. "

" You lie awake at 3 in the morning thinking of story ideas. You're online at 8 a.m. on a Sunday or midnight on a Wednesday. It's a job that you never push aside. "

" You know, technology CEOs like to think of themselves as rock 'n roll stars. "

" The hardest part of it was really being away from my family - I have two small children. Last year I took over 20 business trips, so being away from them was hard. "

" I think Fast Company has a tremendously smart focus and execution. "

" You've just got to focus on excellence and try not to be distracted by the news and the rumors and the absurdities of the stories that were coming out. "

" You can't be distracted by the noise of misinformation. "

" Business 2.0 was hugely profitable last year, and will be profitable this year. "

" See, what we were going to do was say, the Internet is this great business strategy tool. "

" I think what we should have done is integrate the web site with the magazine much earlier in the process. "

" Rock stars are incredibly energizing to me. "

James Daly

Stars

Energizing