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" The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million. "

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" The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture. "

Rob Reiner

Weekend

Movies

People

" I love it when people come up to me and they say a line. Like, you know, 'My name is Indigo Montoya. You killed my father. Prepare to die.' "

" To me, acting is like a party. It's like a fun thing to do. You don't have to worry. You don't have to agonize about anything. "

" They make three types of movies, and if you don't make one of those three, you have to find independent financing: It's either big-action superhero tent-pole thing, or it's an animated film, or it's an R-rated, raunchy sex comedy. They don't make movies about real people. "

" When I was doing 'All in the Family,' half the time, I was looking at where the cameras were, where were the other actors in the scene, what the audience was doing. "

" I think Jews are the smartest people in the world. "

" I remember once, years ago, I met Sting, and he told me that he had seen 'Spinal Tap' 50 times. He said: 'Every time I watch it, I don't know whether to laugh or cry.' "

Rob Reiner

Remember

Laugh

" If you are a creative person, you try to create things that are an extension of yourself. "

" When I show up to act in a movie for somebody else, I just want to be nice and helpful and do what they want because I know how difficult it is to make a movie. I don't want to cause any problems. So you show up and do your job, and I think if a director understands that, you don't make a lot of demands. "

" I think it is over-rated. Whenever I go to an Italian restaurant, I never get the tiramisu. "

" I've made movies that nobody saw initially, and then, all the sudden, people over the years pick up on it. Like 'Spinal Tap' and 'Princess Bride.' "

" Women, the way I see it, are very evolved people. They're more mature, they're more aware of their feelings, in touch with their feelings. They're connected to things that matter more in life. They know what's important. Men basically run around like idiots until we meet somebody who can show us that those things are important. "

" People can be ignorant and still have loving, human qualities. "

" As far as getting my start, it was really Norman Lear, even aside from being on 'All in the Family.' He helped me get my start as a director. He was the one who said, 'Let him do 'Spinal Tap.' Let him give it a try,' because I had been trying for years to get that thing off the ground. "

Rob Reiner

Start

Said

" I love the idea of making movies that kids and adults can go to together and both get something out of it, and not just, 'Oh, I've got to take my kid to the movie because they want to see the next, you know, 'Hannah Montana' movie or whatever.' "

" It's the only way I really know how to tell the story is to be able to kind of live through the characters. So when I find something that resonates with me, it's usually because it cuts to something very real inside of me; something that I've gone through or experienced. "

" A lot of times I'll make films that are mostly character-driven films - stories that involve people. Like, I make the joke: I like to make movies about human beings that live on Earth. "

Rob Reiner

Live

Movies

" I know how sobering and exhausting parenthood is. But the reality is that our children's future depends on us as parents. Because we know that the first years truly last forever. "

" I don't think anybody's all good or all bad. "

" If you have tapped into something that is real for you, chances are you are going to tap into something that is real for someone else. "

" You work with every actor differently. It's like if you're a mother, if you have children, some children need more discipline. Other children, you back off of a little bit and let them be. It's the same way with actors. Some actors need a lot of hand holding. Other actors like to be let be, and you let them go. "

" If I know a guy who's a really good improvisational actor, I'd be foolish not to let him because he'll come up with goodies and all kinds of little freebies that you get. "

" Something is wrong here, and it's more than easy access to guns or violence on TV. It's about lack of love and attachment to loving people early in life. "

" I don't think you should necessarily listen to a celebrity just because he is one. But if you can marshal your celebrity and really steep yourself in whatever issue you're trying to promote, it can actually move the ball forward, and we've done that. "

" I'd never ask an actor to do something I couldn't do - not that I'm the best actor in the world - but if I can do it, then I know that anyone I hire can do these things. "

" I saw 'The Grand Budapest Hotel.' I liked it. I saw 'The Fault in Our Stars,' and I could see why young girls like it. But it dropped off like crazy in the second weekend. I liked 'Fed Up' - I love documentaries. I go to a lot of documentaries. "

" It's a very slow process - two steps forward, one step back - but I'm inching in the right direction. "

" There's not one film that I've ever made that could get made today by a studio, not one - even 'A Few Good Men' because it's an adult courtroom drama, and studios do not make them any more. And so every movie that I make, have made and will make is always going be independently financed. "

" The first time I ever met Stephen King, he came up to me, and we went to shake hands, and he had, like, this fake rubber rat that he kind of, you know, shook at me. You know, and I said, 'No, this is a cliche - this can't be. Stephen King is trying to scare me with a fake rat?' It was just really weird. "

Rob Reiner

Hands

King

" We agreed that we cannot let personal political attacks get in the way of doing the very best we can for California's children. "