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" The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered. "

Don Bluth

Business

Marketing

Philosophy

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" You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business. "

" If the machines can take the drudgery out of it and just leave us with the joy of drawing, then that's the best of both worlds - and I'll use those computers! "

Don Bluth

Drawing

Leave

" The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it. "

" With movies, you are always in search is a good story, one that everyone will relate to and love. I love finding those stories and creating a visual world to tell the story. "

" Reese Witherspoon. She's sophisticated enough that you just like her. You like her and she's smart. "

Don Bluth

Her

Enough

" I prefer that animation reach into places where live action doesn't go, and it seems like all of animation nowadays is trying to go where live action is. "

" I remember when we were doing the first Dragon's Lair, I got really involved with coming up with all the little rooms and what was the danger in the room and going into it with bats and spiders and snakes. "

" I think the work that they do and the style of 3D graphics is absolutely fabulous and I think it's a great brush to use for some stories. And there are other brushes that I think are exclusive to a different kind of story. "

" Once you work with a studio on a film, the studio is sort of like this enormous clam that just opens, takes everything and then closes, and no one enters again. They own it all. "

Don Bluth

You

Own

" There's about 260 rooms in the new castle which you go through, but it's all about the game play. "

Don Bluth

Castle

Game

" Shelf-life for a regular video game usually is about three to five years, and that's it. "

" We started getting the script to different people and we were in the business of trying to fund it so we could get it off and running, and all the characters and sets designed and everything. "

" The studios will go wherever they smell money. It's like sharks to the blood. "

Don Bluth

Will

Blood

" I have never seen a game's graphics look so sharp and clean. The sound design for the game is also unique on the Xbox. The memory on this system allowed us to provide the user with 5.1 Dolby surround sound for home theatre owners. "

" Dragon's Lair 3D is about as close as you can come to controlling an animated feature film. "

" We'd love to do Space Ace 3D. It has a lot of potential. But, it is really up to the publishers. "

" How can you have a director that doesn't go to work with the crew every day and talk to them? "

Don Bluth

Every Day

Day

" I cannot explain why they made that sequel to Secret of NIMH. Because they claim that it the original didn't make money, so what was the enthusiasm to make a sequel? "

" But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people. "

" If you look at the game and everything, it's not quite like looking at an animated film, because that's total character. This, this is really movement, but it's got funny little things if you look for the humor. They're actually getting to the character. "

" I'm also very pleased that we were able to include a full orchestrated score for Dragon's Lair 3D. The 40 different music pieces blend with the action to make you feel more a part of the whole adventure. "

" Now they call in all of the authority figures they can find and hire them - the cost has gone up. The picture may or may not get better, but definitely, it gets more cumbersome. "

" Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything. "

" It just seems like the whole, overall animation world is trying to go where maybe animation doesn't belong. "

Don Bluth

Just

Trying

" You've got to be able to make animation for much less... Less is not the studio's way. "

" In the animation world, people who understand pencils and paper usually aren't computer people, and the computer people usually aren't the artistic people, so they always stand on opposite sides of the line. "

" I think we have to bottom out. When the studios jump out of the ring, perhaps the artist can get back in. "

" I'm saddened to see that everyone's pitched out the baby with the bath, in that we say that it can't be one or the other, it could be both. I mean, just because we listen to classical music doesn't mean that we can't listen to jazz. "

" We're waiting for the pendulum to swing back again, which I am absolutely confident it will. "

" It's whatever sells; it's the business of it. "