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" The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible. "

Scooter Braun

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" My job is making irrational people do rational things. "

" I think caring as much as we do has been our greatest asset and really allowed us to build such a great company. It might not be conventional, but that's the way I'd rather live my life. "

" What you see is what you get with me. "

Scooter Braun

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" I think people got this idea that I wanted to be a star. Managers of the past don't have any kind of public persona - it's all about the fame of the artist. I really don't want to be a star. I just want to have a platform. "

" People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build. "

" My wife deals with real problems. My problems aren't problems - they're inconveniences. "

" If my ambition was to stay a manager the rest of my life, then I'd probably follow what people think managers are supposed to be like, but my ambition was never to be a manager. "

" There are a lot of great albums that take a year to connect. "

" Ludacris is one of the best people in the world, and I've known him since I was 19 years old. "

" If it's achievable, there's no excuse why you shouldn't be doing it. "

" The only real failure is giving up. "

" Justin Bieber was born with the Superman powers. He could sing, he could dance, he could play instruments. I wasn't born with those gifts, so I had to become a different kind of superhero... I'm a normal Joe. But, with a lot of effort, I've got a shot at being Bruce Wayne. "

" I believe we have a higher responsibility to each other. "

" My brother and I made a pact that every deal we do has to have a charitable component; otherwise, we don't do it. "

" David Geffen was a Bruce Wayne to me. He was extraordinary, but at the same time, his talents were something that I could dream of and could fathom. "

" If that day come, and artists I've had incredible runs with just break my heart one day, you know what? I still got to do stuff that was actually really incredible. When that day comes, I'll deal with it. Until then, I'll be grateful for today. "

" I love the creative process - brainstorming and coming up with campaigns. "

Scooter Braun

Coming

Creative

" If you're not going to do it to the best of your ability, then don't do it at all. "

" I don't think you're selling out by allowing the masses to love your art. The only curse is that, when you get so big, sometimes people forget to look at the music. "

" There were 10 to 12 years where I averaged two to three hours of sleep a night. There were times when I didn't go to sleep for two days, but I'd usually crash one Sunday a month for 16 to 18 straight hours, and then I'd be rejuvenated. "

" I think 'manager' is a stupid word. "

" Sometimes the only way to realize what a foolish purchase is is to make one. "

" Balance in general is difficult, but I refuse to go through life and just have work and not have good balance. I want to be an example, not only to my own children but also to artists and other entrepreneurs, that you can be a workaholic and also be a good husband and good father. "

" I've had an amazing run in my career. It could end tomorrow. I have artists who love me, and I love them, but they could call me tomorrow and say, 'I don't wanna work with you.' "

" As a music industry, if we remain in competition, then we die. We have to understand that we're all in this together. Collaboration and synergy, it's one of the most important things out there. "

" What is now commonplace was once not, and I think that's a testament to what it means to really break the mold and push the limits. "

" Kanye's the best listener I've ever worked with. If I interrupt Kanye, every single time, he'll wait for me to finish before speaking. It's a running joke - sometimes I interrupt him just to see. And he always goes, 'No, no, finish. I want to hear what you have to say.' "

" I want to build an asset-driven business, and I want to make my clients a part of everything I'm doing. Go into the branding business, consumer products, food, apparel. We need to expand in those places. "

" Where I've been able to be successful in our company's path is the fact that people think that we kill it, because they don't see our failures. Because we don't talk about them. "

" The moment our youth succeed, we try to figure out how to tear them down. "