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" The Smurfs - and they're this way in Peyo's comics as well - do have a rubbery indestructibility about them. They can get bruised & battered. But they then just sort of bounce back very quickly, like those classic cartoon characters Wiley Coyote and Tom & Jerry. "

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" When you have a name actor, with a face that people recognise and a name that can go on posters or billboards and be able to appear on the talkshow circuit and tout the film, that's always a plus. "

Kelly Asbury

People

Name

Film

" I want the audience to walk out of the theater feeling they got their money's worth. Every movie that I enjoy, I leave the theater with something to take with me. "

" On 'Shrek,' Eddie Murphy was locked in as the donkey before we'd even designed the donkey. "

" I wanted to create a world that presented the Smurfs with obstacles and challenges and really put them in a fish-out-of-water situation but also make them very active in getting out of their situation. Make them really the central characters. "

" My favorite films left the camera rest, and the actors and characters have a stage to act. Move the camera when it's motivating. "

" Shrek is the Mickey Mouse of DreamWorks. "

" I'm a lover of the great adventure films of the 1980s: 'Goonies,' 'E.T.,' 'Raiders of the Lost Ark,' 'Star Wars.' "

" Star-crossed lovers who have a destiny that isn't necessarily going to work in their favor - that's a universal story; that's an archetypal story. "

" It happens a lot that a name actor will be signed on to a project in its germ stage. "

" I think 'West Side Story' is one of the greatest, if not the greatest, musicals ever put onscreen - or stage, for that matter. I, frankly, like Zeffirelli's 'Romeo and Juliet' very much, too. I grew up with that... I loved it. I loved the score; I loved the acting. "

" I think Baz Luhrmann's 'Romeo + Juliet' is a work of genius. "

" I love all sorts of movies, whether made by Scorsese or Frank Capra. I love them all. "

" I've seen animation features just languish until the right combination of things come along to keep it alive. "

" I wish I had been a child when the Smurfs came on television. "

" I think a film should be appropriate to what it's trying to say or the characters in it. "

" The way I choose voice talent is I don't let them tell me who the actor is. "

Kelly Asbury

Tell

Choose

" If you look at it, 'The Lion King' is very similar to 'Hamlet.' "

" I don't want to be the one accused of ruining the Smurfs. "

" Films like 'The Wizard of Oz' and 'Shrek' are hits because they hit on different levels with different age groups. Striking that balance is what I strive for. But I won't know if I've done it until the audience sees it. "

" Smurfs must only eat Smurfberries. They can eat Smurfberry pie, they can have a Smurfberry sandwich, they can do whatever they want. But you can't have a Subway sandwich. It's got to be Smurfberries. "

" Gnomes are supposed to be good luck in a garden, protecting against pests and diseases. A mythic gatekeeper, in the way a Kitchen Witch is. "

" What I want to impart on any movie I work on is I want to make it entertaining. That's what I feel I do. "

" There's a lot of movies, and I've made some of them that could be categorized this way, but there's definitely been a trend in animated features of all types to be a little bit cynical, if you will, to have a little bit of 'knowing' humor to them, kind of a wink to the audience. "

" We are all rebellious teenagers. Sometimes we grow out of it, and sometimes we don't. "

" I think Shakespeare, at his heart, was just the way all of us are that make movies: He wanted to entertain people. "

Kelly Asbury

Think

People

" What, if not Shakespeare, is open for interpretation? "

" Every animated film that I've worked on - whether it was as a story artist or as Head of Story or even as director - where we originally started out with our story and where we eventually ended up were often very different places. "

" A lot of people say to me, 'Is this good, to do to a Shakespeare piece?' And I think, 'You know, 'West Side Story' did it very cleverly, in a different way.' But if you look at 'Bonnie and Clyde,' 'Titanic,' 'Avatar,' 'Grease,' 'Brokeback Mountain'... they're all 'Romeo and Juliet' stories. "

Kelly Asbury

Think

Good

" I'm in the entertainment business, and I make commercially entertaining animated features. "

" I actually applied at Hanna-Barbera to work on 'The Smurfs' when I got laid off for a brief period of time from Disney. I didn't get the job. That was my first introduction to Smurfs. "