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" There's a reason for Art Garfunkel's oddly shaped hair. It hides a very big brain. "
Shawn Amos
Brain
Shaped
Reason
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" Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy. "
Shawn Amos
Clothing
Food
Toys
" Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand. "
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Content
Words
Want
" At the height of his popularity in 1977, Cat Stevens converted to Islam and dedicated his life to educational and philanthropic causes. "
Shawn Amos
Life
Popularity
Islam
" I live in the social purgatory of the San Fernando Valley, while my eldest daughter is bused to a charter school in the fantasy land of Bel Air. "
Shawn Amos
Daughter
Fantasy
Land
" Susan Boyle having a meltdown is not controversial. It's human for a 48-year-old recluse to get a little wigged out when she finds herself on the world stage overnight. "
Shawn Amos
Stage
World
Controversial
" If I were a rock star, I'd design my own clothes. I'd do it because that's the mark of a true rock star. "
Shawn Amos
Clothes
Rock Star
Rock
" We're all posting and clicking and sharing, but we're not devoting enough attention to get anything meaningful from it all. "
Shawn Amos
Enough
Meaningful
Attention
" Depending on your political orientation, the Dixie Chicks are either the great defenders of free speech or American traitors. "
Shawn Amos
Political
Great
Free
" The Woodstock dove on the iconic poster is really a catbird. And it was originally perched on a flute. "
Shawn Amos
Dove
Iconic
Flute
" From chain gangs to folk songs to intelligent soul, America has created musicians dedicated to truth, justice, and a better American Way. "
Shawn Amos
Truth
America
American
" Google+ will never have a user base to rival Facebook's. It just won't. Not even if you include the 'users' who create accounts so that they can use other Google services. "
Shawn Amos
Will
Create
Never
" If you're going to write an anthem for an old man who's up at political bat for the last time, give him a decent song. Send him off with something that creates some chills or something. "
Shawn Amos
You
Man
Old Man
" The Republicans need all the entertainment help they can get. When Charlie Daniels was one of your convention headliners, you know you need some serious help. "
Shawn Amos
Need
Your
You
" The combination of cheaper and more widespread broadband and increased mobile usage is turning us all into independent viewers. "
Shawn Amos
Us
Cheaper
Independent
" Of course, screwed up families are not the exclusive province of the famous. Still, most families get to screw up in private. "
Shawn Amos
Up
Still
Get
" Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain. "
Shawn Amos
Line
Beautiful
Big
" Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant. "
Shawn Amos
Race
Stay
Attention
" I spent years shaking the damage that comes with being burned by living near someone else's spotlight. "
Shawn Amos
Years
Someone
Spotlight
" The blues is deceptively simple. Verse and chorus. Sometimes not even a chorus. Four bars that repeat, no Auto-Tune, electricity optional. It is the most direct, bare-bones of content. There is no interference between the head and heart. "
Shawn Amos
Heart
Blues
Sometimes
" A few performances have been left out of the various Woodstock soundtracks and film edits over the years, most notably The Grateful Dead. "
Shawn Amos
Dead
Grateful
Left
" When Woodstock ended on Monday morning, over 600 acres of garbage was left behind on Max Yasgur's farm. It took over 400 volunteers and $100,000 to remove it all. "
Shawn Amos
Garbage
Monday
Over
" Despite all of our technological advances, content creation still requires time, inspiration, and a certain amount of sweat. There aren't any shortcuts. You can't write an algorithm for it. You can't predict it. You can't code it. "
Shawn Amos
You
Time
Creation
" In my early performing days, I played gigs under the pseudonym Whitey McFearsun. I painted my face blue, wore crimson lipstick, and strung on some tight silver latex pants. "
Shawn Amos
Early
Face
Lipstick
" Every single tune you know from the 1940s until the 1970s was written, arranged, and demoed in the Brill Building. OK, maybe not every song, but writers from Benny Goodman to Lieber & Stoller to Neil Diamond all kept offices there. "
Shawn Amos
Single
1940s
Building
" The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time. "
Shawn Amos
Work
People
Attention
" In the '60s, my father, Wally Amos, had been a talent agent and a personal manager before taking a major career detour in 1975, when he opened a store selling chocolate chip cookies. "
Shawn Amos
Talent
Father
Cookies
" Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative. "
Shawn Amos
Narrative
Wonderful
Values
" Social media is social. We're looking to touch one heart at a time. With one great story at a time. "
Shawn Amos
Media
Great
Time
" While not a musician, my father was a music agent for years before becoming pop culture icon Famous Amos. "
Shawn Amos
Music
Father
Culture
" Musicians burn through more cash than the Federal Reserve. "
Shawn Amos
Through
Burn
Cash