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" There's this large trend - I think the next trend in the Web, sort of Web 2.0 - which is to have users really express, offer, and market their own content, their own persona, their identity. "

John Doerr

Content

Own

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John Doerr

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" They've found a way to privately, or within a small family group, share expressions, or other images, drawings, and then gain access to some of the world's great expressions and images and make them real, make them tangible. "

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" It does seem really hard to get consumers to do the right thing. It is stupid that we use two tons of steel, glass, and plastic to haul our sorry selves to the shopping mall. It's stupid that we put water in plastic bottles in Fiji and ship it here. "

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John Doerr

Web

Content

" It's actually not unlike Google at that stage of development. They had an up-and-running site. It wasn't losing very much money, it wasn't making very much money, but it was growing. "