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" To restart a brand, you have to make people forget what it was. "

Jonathan Anderson

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" I grew up during one of Northern Ireland's most complex periods. "

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" Acting is about portraying something... that dedication or learning the script of it is really important in really getting to know a topic. "

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" I collect primarily ceramics but also black-and-white photography and some bits of contemporary. "

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" When I visit any cathedral, it reminds me of being with my grandparents. They weren't particularly religious, but my grandfather was obsessed with architecture. "

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" Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store. "

Jonathan Anderson

" When I do a fashion show, it's not done until it exits out of the door. "

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" I would say I work very emotionally: I have a very compulsive way of working, where I love something to the moment I am sick of it. I have no addiction outside of work, so my addiction is that process. "

Jonathan Anderson

" Ultimately, I think to be successful in fashion, you have to turn into the most incredible HR person. It's about politics. I'm massaging egos and keeping everyone happy. "

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" You have to be slightly uncomfortable with what you're doing, and you have to be able to try to find moments of newness. "

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" I believe that collaboration is one of the most important things in any field. "

Jonathan Anderson

" When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering. "

Jonathan Anderson

" Sometimes you fall out of love with what you do. Some days, you wake up and wish you worked on a farm. "

Jonathan Anderson

" In London, what I do on the weekend is be a person and have my own life. In Paris, it is going from this hotel to the office and back again. But I love it. "

Jonathan Anderson

" Doing something with Uniqlo means you come up with a wardrobe which is universal and quirky. "

Jonathan Anderson

" My parents are huge influences on me. My mother was an English teacher. My father played professional rugby and coached rugby for the Irish rugby team. "

Jonathan Anderson

" When I became a teenager, I got very into clothing. I remember cutting Gucci advertisements and sticking them on my wall. "

Jonathan Anderson

" I think I am obsessed with Lucie Rie. I love the way she collaborated with Miyake, who for me is probably the most important fashion designer of the 20th century. "

Jonathan Anderson

" Britain and America are two examples where social media will only show you what you like. "

Jonathan Anderson

" For me, doing an interview with someone is like having therapy. "

Jonathan Anderson

" Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me. "

Jonathan Anderson

" Everyone has something to learn from one another. When different disciplines meet, it creates this amazing unpredictability. "

Jonathan Anderson

" People get bored very quickly. "

Jonathan Anderson

" I think I've always had an obsession with collecting, as most people do. "

Jonathan Anderson

" Collaborations are incredibly important in design. "

Jonathan Anderson

" Buttons, for me, are very sculptural things, and they are so fascinating. "

Jonathan Anderson

" If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational. "

Jonathan Anderson

" I always try to design fashion that is interesting and innovative, and I like to break traditions and challenge people's expectations. "

Jonathan Anderson

" What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion. "

Jonathan Anderson

" I always love to look at something that I couldn't make, because I feel it's enlightening. It means you are not invincible: you can respect something and look up to it and go, 'Wow!' It's a skill that I don't have, but I can understand the merit of it. "

Jonathan Anderson

" I love collecting things from auction - we Brits really are hoarders and collectors. "

Jonathan Anderson