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" Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists. "

Barry Sternlicht

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" There's more single-family homes rented in the United States then there are apartments. "

Barry Sternlicht

" If I had high-ticker 10 percent financing, which would probably be the market rate, I would have to dump stuff. The interest payments would be killing me. "

Barry Sternlicht

" As the facts change, change your thesis. Don't be a stubborn mule, or you'll get killed. "

Barry Sternlicht

" I wanted to start a hotel company from scratch. "

Barry Sternlicht

" Pay attention to the big themes because that's what will help you earn ten times your money. "

Barry Sternlicht

" You can learn everything that there is to know about the industry or the player from the company that is performing better or worse. "

Barry Sternlicht

" You go public because you want access to capital in the form of debt and equity. "

Barry Sternlicht

" I see Baccarat in major gateway cities like Paris, Tokyo, Shanghai and Hong Kong and exotic resort locations. "

Barry Sternlicht

" If it can be profitable to be green, that's just smart business. "

Barry Sternlicht

" I like to go to my simple cottage by the ocean or, really, any beach! "

Barry Sternlicht

" Booking windows are shrinking, and customers are going mobile: trends which position HotelTonight perfectly for the future. "

Barry Sternlicht

" The American dream is still to own your home. "

Barry Sternlicht

" I've been down to the Ecolodge in Panama, but there really are only a handful of real green hotels in the U.S. "

Barry Sternlicht

" I suppose I was a frustrated artist. I like fitting things together, and there are plenty of different ways to do that with real estate. "

Barry Sternlicht

" Properties have different characteristics, like companies, and the market throws up more opportunities because it is inefficient. "

Barry Sternlicht

" There has to be a way to live the life you're accustomed to and not sacrifice things. Americans are not very good about sacrificing. "

Barry Sternlicht

" I went to Brown University, but my mom said I couldn't be an artist because I would starve. "

Barry Sternlicht

" We have an impact on nature, and nature has an impact on us. "

Barry Sternlicht

" It's cheaper to buy a house and finance it than it is to rent in many markets. "

Barry Sternlicht

" I've been a supporter of green initiatives for years. I've been paying more and more attention to it, you know, with three kids. I thought it was tragic when the Kyoto Protocol was killed by the U.S. It was sort of a call to action. "

Barry Sternlicht

" It is very important that a leader in the hotel industry be both creative, I think, and compassionate. "

Barry Sternlicht