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" Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the app store, and now we know that from publishing. "

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" People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy editors who are the front and last lines of quality-checking in a newspaper before it goes to print. "

Jennifer Lee

Think

Own

Newspaper

" Some books that I've read on the Kindle, I've been like, 'I want that on my shelf.' Because it says, 'I'm the kind of person who has read this.' The kind of books that says, 'I'm serious and intellectual and historical and race-conscious.' "

" When a dish really hits a nerve with the American palate, it can really take off across the entire country, facilitated by food vendors' freedom to copy good ideas. "

" When I signed up for Google Plus, my reaction after playing around with it for a little bit was like, 'Huh, I think Facebook should be scared.' In part, because it's a really elegant product. It's very fast. "

" When I signed up for Google Plus, it recommended 500 people for me to invite. You know, and once I invited those 500 people I got another 500 people. So it has a huge install base that it can start from. "

Jennifer Lee

You

Start

" In deference to American traditions, my family put our oven to rare use at Thanksgiving during my childhood, with odd roast-turkey experiments involving sticky-rice stuffing or newfangled basting techniques that we read about in magazines. "

" Broccoli is not a Chinese vegetable; in fact, it is originally an Italian vegetable. It was introduced into the United States in the 1800s, but became popularized in the 1920s and the 1930s. "

" Chinese cooking is noisy - a multitasking activity that requires constant vigilance. There is no downtime. "

" We might be shifting away from a Eurocentric view of the United States into something that's much more multicultural, multinational, and Chinese food is just one slice of that. "

Jennifer Lee

Multicultural

View

" I like to say, 'Chop suey's the biggest culinary joke that one culture has ever played on another,' because chop suey, if you translate into Chinese, means 'tsap sui,' which, if you translate back, means 'odds and ends.' "

" So, fortune cookies: invented by the Japanese, popularized by the Chinese, but ultimately consumed by Americans. They are more American than anything else. "

Jennifer Lee

American

Than

" With wok cooking, you chop things up into little pieces for maximum surface area, so they can cook in minutes, if not seconds. Sauteing is energy efficient; baking is not. "

" For most of our young lives, my family was baffled by elementary school bake sales, to which we were told to bring in goodies to sell. While other kids arrived bearing brownies, chocolate chip cookies, and apple pies, Chinese families didn't bake. "

" Headline writing is an art form. "

" The Chinese use every spare bit of an animal: cow lungs, pig ears, chicken feet, duck blood. "

" I am obsessed with Chinese restaurants. Like many Americans, I first discovered them in my childhood. "

" The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific, like 'Democrats at it Again.' "

Jennifer Lee

Again

Worst

" People think of fortune cookies as being Chinese, but in essence, they are fundamentally American. "

Jennifer Lee

Being

American

" Chinese restaurants have long been a weekly or monthly ritual for many Americans. "

" My siblings and I are known as ABCs, American-born Chinese. "

Jennifer Lee

Known

Chinese

" You know, search has never been a strong suit of Facebook. "