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" Type is your brand. "

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" There isn't really a stylistic recipe for fonts to make them particularly suitable to be translated into different scripts. "

" Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people. "

" I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail. "

" A good typeface is like a well-crafted English or Italian suit: it always looks perfect. "

" When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page. "

" Each script has its own calligraphic and cultural history. It is more a question of matching different calligraphic styles to one another, without the features of one script dominating another. "

" The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous. "

" If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms. "

" A coherent typeface is an essential part of a coherent branding strategy. "