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" We did some research that showed that the very first word of your message that you send a girl - when we looked at men sending messages to women - the very first word can have a tremendous... can have a very accurate prediction of whether you're going to get a reply. "

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" Our entire brand is about transparency. We want that data out there because you know what? If you are only getting one in three messages replied to, you're normal. You're right there in the middle of everything with everyone else. "

Sam Yagan

You

Transparency

Know

" I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can. "

" It turns out that if you're a 24-year-old whose only line on their resume says CEO, you are totally unemployable. "

" OkCupid has users from 18 to 80 on the site. And we get to observe all of their actions. We get to watch how they use the site, how they interact with other people. "

" We've learned a bunch of things; when you send a message to people, keep those messages short. Imagine walking up to a girl in a bar and going into a four-minute speech about how great you are. No one wants to hear that. "

" We think that there really is racial bias in determining who people want to date. "

" I would say the larger the pool you have to select from, the more likely you are to find the most compatible person for you if you have the right algorithms working on your behalf. "

" There has to be a willingness to constantly accept critical feedback and rapidly iterate to make things better. "

Sam Yagan

Things

Better

" My friends and the people I know understand that I'm going to ask them what they're doing, how they're dating, who they're dating, where they're going and what they're doing. I'm constantly asking those questions and making sure I'm in touch with the customer. "

" One thing that we learned that we published on our blog post is that uniformly, men lie about their height by almost exactly two inches. So if you look at a plot of census bureau data on the distribution of men's heights in the U.S. and you plot men's heights on OKCupid, it is exactly shifted two inches to the left. "

" I get to be the nosiest friend or acquaintance that anyone has because it's - my job is to ask you about your dating life all the time. "

" When you're thinking about building your own online dating profile, especially on OkCupid, you should go through the same steps you're thinking about when you're going out to meet someone new. You want to put your best foot forward. "

" We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not. "

" I started my first company when I was in my college dorm as a senior with two of my really good friends. We started a company that became SparkNotes.com. You know CliffsNotes? SparkNotes is a modern-day version of that. "

" Dating is a numbers game. What we try to promise is good first dates. Once that first date happens, it's really up to you. "

" OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way. "

" Life is just a set of experiences. As long as there are new experiences for me in a corporate job, I don't think I have to be an entrepreneur. "

Sam Yagan

Entrepreneur

Think

" Your goal in an online dating profile and in your first message to somebody is to strike up a conversation. "

" My work involves online dating, but I believe almost every behavior exhibited online has an offline corollary. Really, the medium doesn't change human nature. "

" In an ideal world, we would charge people a $10,000 success fee when they get married or a $5,000 success fee if they enter into a relationship with someone. Unfortunately, that's a little bit hard to track, although someday maybe we'll get around to that. "

" I think of OkCupid as an online bar; a place where singles can go, have fun with each other and in the process hopefully meet new people, some of whom might turn into a romantic relationship. "

" I think for marketplace businesses, and when you think about online dating, it's not a social network. It's not a place where you go to talk to people you already know; it's a place you go to interact with someone you've never met before. "

" The sort of the most efficient way for online dating marketplace to evolve and, in fact, any marketplace to evolve is to have one really big market where people can enter and exit as they please, where people have really advanced search, sort, and filtering technology. "

" We sold OkCupid to Match in January of 2011. In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties. "