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" We have, unlike many of our competitors, continued to meet our various financial obligations. "
Gerard Arpey
Financial
Many
Meet
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" Despite the painful changes we have had to make, we continue to believe in the St. Louis market. And we are hoping to add flights, in a careful way, as the economics of our business improve and the demands of the traveling public in St. Louis become clear. "
Gerard Arpey
Changes
Business
Believe
" We continued the hard work of integrating TWA, because at that time we still thought an efficient connecting hub in St. Louis could be a profitable addition to our network. "
Gerard Arpey
Hard
Time
Hard Work
" The executive moves we are announcing today will strengthen American for the long-term future and reflect well on the depth of the Company's management team. "
Gerard Arpey
Team
Management
Future
" But I definitely see us playing a major role in St. Louis in the years to come. We already provide service to 95 percent of the markets St. Louis travelers visit the most. And we're adding capacity in some of the most important markets. "
Gerard Arpey
Playing
Years
See
" Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business. "
Gerard Arpey
Business
Great
Strengths
" At American Airlines, we have built a business around the love of travel that has lasted three quarters of a century. And I'm pretty sure we're just getting started. "
Gerard Arpey
Love
American
Three
" Markets that don't work we're going to step away from. "
Gerard Arpey
Away
Work
Step
" But I don't think the popularity of flying has diminished a bit. "
Gerard Arpey
Flying
Think
Popularity
" These are times of unprecedented challenge and change in the airline industry, and the appointments we are announcing today will put American in an even stronger position to continue the substantial progress that has already been made under the tenets of our Turnaround Plan. "
Gerard Arpey
Today
Progress
Plan
" However, the economics of our business continued to deteriorate. We barely escaped bankruptcy a year ago, and in the aftermath of that escape we had to make some even tougher decisions. "
Gerard Arpey
Economics
Business
Escape
" This airline is grateful for his extensive contributions and we will miss his friendship and support. We extend our deepest sympathies to the Casey family on its personal loss. "
Gerard Arpey
Family
Support
Friendship
" That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more. "
Gerard Arpey
Mean
You
Succeed
" Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service. "
Gerard Arpey
Smart
Fly
Philosophy
" It is not good thinking - either at the corporate level or at the personal level - to believe you can simply walk away from your circumstances. "
Gerard Arpey
Away
Believe
Good
" First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing. "
Gerard Arpey
Will
Great
Progress
" Just to cover the increase in fuel costs over the past two years, American would have had to raise fares nearly $75 per round-trip ticket. During this time period, our average fare increased by only $15. "
Gerard Arpey
Two
Time
Past
" We need to take excellent care of our customers, and do so at a profit. "
Gerard Arpey
Take
Customers
Need
" One of our most difficult realizations was that - in the course of two years - a connecting hub in St. Louis had gone from something we thought we needed to something we could no longer afford. "
Gerard Arpey
Years
Difficult
Gone
" I think in just about any business the low cost competitor is always going to have an advantage. "
Gerard Arpey
Business
Think
Going