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" We're trying to change the whole way our merch is viewed, in terms of just not a bunch of skulls interlaced; you know, every album can look the same, so they're going to be stylized and different. "

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" The world is changing, and the way we consume music is obviously changing. I was one of the biggest CD advocates you will find, but when Apple music and digital options came out, like for everyone else, it was more conducive to my lifestyle. "

M. Shadows

Music

Apple

World

" Someone sent me an article on AI that was written by Tim Urban on the website Wait but Why - that was kind of where I stuck my toes in the puddle, and I said, 'OK, I've gotta learn about this!' I felt like this is one of those things that our generation is going to have to answer for, eventually, and I just wanted to educate myself on it. "

M. Shadows

Generation

Learn

" We do a lot of things that kind of annoy people and our fan base. We try not to get overloaded on it. For us, that means we don't do social media stuff - we have an Avenged Sevenfold social media, but none of the band members have Facebooks or any sort of Twitter. "

" I've said the Grammys messed up metal because it's not on TV. What I'm saying is when you're in a metal category, it's not televised, and it doesn't move the needle forward for metal artists, and I wish they had more respect for the genre. "

" I went to this vocal coach, Ron Anderson, who has worked with Axl Rose and Chris Cornell, to train my voice and learn a whole new way of singing. "

" We kind of reached this point in life where we don't really want to put out anything just to put something out. We really don't want it to be like, 'Two years are up. You've had your break; now do another record and get it out there.' "

" Every once in a while, we can touch somebody's life in a way just by writing a melody or writing some music, which is always really special. "

" I want to stay away from trends and do what we want to do musically. "

" We write when the time comes, and we try to be exciting, and stuff that excites us usually makes the record. "

" The idea of turning an album into a living piece of art and adding new installations is really intriguing. It expands the journey. "

" One thing I loved when I was growing up, you maybe saw one review from a magazine like 'Rolling Stone,' but now there are 150 reviews before an album even comes out. There are so many opinions out there, but the only one that really matters is your own. "

" We love the idea of putting out music in a non-conventional way. "

" The more kids that we can meet or kids that are terminally ill, we try to do it because it's really important, and you can see the hope in their eyes and in their families and their parents. "

" Ever since 'Hail to the King,' we've been more cognizant of our chord progressions, our key changes, drama in songs, a lot of dynamics - we've really added a lot of that in there. "

M. Shadows

Key

Songs

" We grew up with every type of band from Primus to Mr. Bungle to Elton John to pop music to metal, and we try to throw it all in a blender. And whatever comes out of that is more Avenged Sevenfold than metal or metalcore. "

M. Shadows

Whatever

" We write music because we have to; it's a part of our very being. "

" When you look at metal, it's probably one of the healthiest genres when you look at it in a worldwide perspective - every single country listens to metal. "

" We always want to do covers, but we found it kind of boring to do covers of bands in our genre, and we were always asked to do those. "

" We have this yearning to know the answers to the big questions about space and why we're here; we can't evolve fast enough to figure these answers out on our own, but we can do it through artificial intelligence. But there's also some very scary downsides that could come if we don't put the right safety precautions in there. "

" If people respect us as artists, they know we'll give them something different every time; they know we're pushing ourselves. "

" Metal needs to be exposed to more people, so it's good for rock if there's bigger bands. "

M. Shadows

Bigger

People

" Sometimes, I feel like my lyrics meander a little bit, and our songs are so big I need to write more words than are necessary. "

" Usually, when you're putting out a record, you have reviews from people a week before, and you have a vibe 'cause everyone's heard it - you've heard feedback from everyone, and they've listened to your single for a couple of months. Radio's playing it. "

" Musically, I just like when people are knowledgeable about music and they can talk to you about it. "

" People think this is a competition between bands, when the reality is the more successful bands the better. "

" I think the cool thing about being alive in 2017 is that you can literally put out music as soon and as frequently as you want to because of streaming services. "

" I just think that a metal band covering a bunch of metal songs is so boring, so 'done before.' "

" I think everyone in the band has had someone that's served in their family. I wouldn't say that anybody has a military family, but both of my grandfathers were in the military. "

" If there's something I really like or a chord progression, I write a note in my Blackberry, and maybe a year later, I'll revisit it and ask, 'What did I like about that?' I really don't try to think too much about it. I like to be fresh. "

M. Shadows

Think

Year

" I wanna write a classic metal record, a classic rock record, in 2013. "