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" When I first started in the business, it was hardly ever done. But today, it almost feels like studios go out and preview movies knowing full well that they're going to use the information they get to go back and reshoot. "

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" The theme of 'A Christmas Story' is that you can count on Christmas - that everybody has a Christmas story. Everybody has that time in the holiday season that they remember. "

Marc Platt

You

Christmas

Holiday

" We always love actors taking unexpected turns. "

" The notion of someone who is fitting in or trying to become part of a larger family... It's hard to separate that from my own Jewish roots. "

" Producers should have the courage of their convictions. See your project through to its fruition. Seek help and be generous enough to take on collaborators and not be territorial as you're learning. "

" It's hard to get an inner dialogue in a film. It's not cinematic. But in a musical, the character can just turn to the audience and sing. "

" Repression is the enemy of civilization - so keep dreaming, because the dreams we dream today will provide the love, the compassion, and the humanity that will narrate the stories of our lives tomorrow. "

" My personal challenge is always balance. My life has a lot of compartments to it, and I care about each of them deeply. So I wake up each day thinking, 'How am I going to balance today?' "

" As much as I love storytelling, I've always been drawn to talent. "

" Music has a way of getting inside all of us and lifting us up. "

Marc Platt

Way

Getting

" I have creative ADD. "

Marc Platt

Creative

Add

" Ever since I was a kid, I dreamed about working in the theater. "

" The character we've always thought of as the Wicked Witch of the West is a green girl who's actually very good, misunderstood, and trying to make her way in the world. She's an outsider looking in, wanting to be loved. That's a universal experience that everyone's felt at some point in their lives. "

" There were 100 intellectual reasons not to pursue 'Wicked.' There were times where it was very challenging, where the mind said, 'This is maybe too challenging,' but the heart willed it. The heart willed it to succeed. "

" You've got Marvel films, sequels, franchise movies, so much noise out there. You're trying to brand your entertainment. The musical is its own brand. "

" 'Wicked' has been one of the biggest hits in Los Angeles theatre history, and we are thrilled that theatergoers here have embraced the musical and welcomed us so heartily. "

" Good movies beget other good movies. So when a movie captures the imagination and hearts of people around the world, it's going to have a positive influence on similar genres getting made. "

" I appreciate actors who work very hard to get at the truth of the character they're playing. That speaks to me, and I try to protect that process because I value the focus and intention behind it. "

Marc Platt

Truth

Character

" Musicals have long given voice to outsiders and speak of experiences in our culture and environment. "

" I do remember feeling, 'I don't ever want to feel impotent in terms of what I can control in a business in which you can have very little control.' And that motivated me to go to law school - that, and my parents saying, 'Go to law school before you do anything.' "

" As a producer, when you get to work with a filmmaker who is joyful about making films, you want to do it again and again. "

" I have a certain kind of a taste for what will make a good movie or a good play or theater. "

" Thankfully, as much as Hollywood is interested in brands, I think people are still looking for originality and freshness. "

" That's what makes live TV exciting - the unknown! "

" The further you get up the corporate ladder, the farther you get from the actual filmmaking process. "

Marc Platt

You

Process