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" When I say 'rare,' it's my own term. It's like you're doing something with a photo that is dominant that no one has ever seen before. #Rare means that it can only be seen here. It's just a rare moment that I'm sharing with the world. "

Theophilus London

Moment

You

World

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" The Gap has always been an iconic, go-to brand that reminds me of my childhood. "

Theophilus London

Childhood

Brand

" Let's see: I'm into a whole bunch of different people - Alexander Wang... that's my dude. "

" I like to revamp things; like, I make to make things better in my eye, but I don't put out own lines... I just collab with my favorite brands. "

" Whatever I receive from a higher power gets me pumped, which gets the crowd pumped, which gets me more pumped, and then we're just pumped up. "

Theophilus London

Whatever

Crowd

" I love to see the rarest movies, the most talked-about movies and documentaries. I read all the reviews and compare them to see if it's worth going! I have a secret movie critic blog I have shown no one or promoted, and I intend to keep it that way. "

" A lot of my friends inspire my style, and they don't even know it. "

" There were times when I was just listening to albums for the hype of it. Some albums, I would just put it on in my car, and me and my friends would just drive, that we'd wild out to, get arrested to. "

Theophilus London

Listening

Wild

" Gold looks good on my skin, and gold looks good on black people, I think. "

" I take references from the past and flip them. "

" The Internet is a very powerful tool; unfortunately it's starting to get a little saturated. "

" As snap-backs became more popular, I started to search and expand my hat game. "

Theophilus London

Hat

Started

" The first time I really listened to an album and thought, 'This album is mine,' was Kanye's 'Late Registration.' "

" Go to American Apparel; they have all of the colors of socks. "

" Growing up as a city kid is a joyous time! "

" I went to school for marketing for one year before I dropped out of college to make music. "

" Just because 50,000 people on the Internet know me, I'm not patting myself on the back at the end of the night. "

" I love N.Y.C.! I can't think of any individual that hates New York. "

" To me, my brand is luxury, it's art, it's women, it's raw, it's urban. "

Theophilus London

Brand

Luxury

" Becoming a walking, dancing, fire-breathing lifestyle dragon is not something you can pursue overnight! It takes years of studying, living, and understanding the modern culture! "

" I'm a big fan of pop music - I think Marvin Gaye was pop music; things like that. "

Theophilus London

Big

Fan

" Brooklyn, where I grew up, is a competitive burg - there's always a pretty boy around the corner there, and you gotta look better than him. "

" I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back. "

" I might want to open a hotel and design all the rooms. Or maybe a museum that lets me curate all the events. "

Theophilus London

Museum

Want

" Mixtapes are very personal, and they describe who you are better than an album sometimes. "

" My mind moves very fast. I go through a lot of moods and emotions. "

" After Andy Warhol died, it left a dark cloud over N.Y.C. nightlife. "

" Punk music is rebellious. "

" I have a personal barber, Mister C. He lives in Brooklyn, but he travels with me. He used to cut Lady Gaga's hair, but he fired her to work for me. "

Theophilus London

Lady

Hair

" Shout-out to my dad - he influenced my style when I was 17. "

Theophilus London

Influenced

Style

" Creating the album 'VIBES' has been the biggest life lesson I have ever learned. "