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" When Pinterest works well, it helps you find things that are meaningful to you. We want to build a system that helps you do that. "
Ben Silbermann
Want
You
System
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" I always describe Facebook and Twitter to some extent as 'them time': it's time about the world and what's outside of you. Pinterest, for a lot of users, is 'me time.' What do I want my future to be? Who am I? What are the things I want to do? "
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" What you collect says so much about who you are. "
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" Most people generalize whatever they did, and say that was the strategy that made it work. "
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" I used to wake up and look at our analytics and think, 'What if yesterday was the last day anyone used Pinterest?' Like, everyone collectively decided, 'We're done!' Over time I got more confidence. "
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" I'd never managed anyone before, so I don't have a lot of experience. But I'm lucky - I have a lot of team members who have a really honest relationship with me. "
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" As a kid, I always idolized entrepreneurs. I thought they were cool people in the way that I thought basketball players were cool people. It's cool that some people get paid to dunk basketballs, but I'm not one of those people. "
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" I look around my neighborhood, and I see people hailing a cab or ordering their food and then paying for it all with their phone. I've read about that stuff for a really long time, and now it's starting to become commonplace. "
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" I want Pinterest to be human. The Internet's still so abstract... To me, boards are a very human way of looking at the world. "
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" There's a lot of pressure to look like the last company that was successful. "
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Company
Look
" So March 2010, we launched Pinterest, and we were at 3,000 accounts. And that wouldn't be so bad if we hadn't started building Pinterest actually in November 2009. And that alone wouldn't have been so bad if I hadn't left my job to start a company in May 2008. "
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Alone
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" We want the average person to use it and think that it makes the experience of using Pinterest better. "
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" I was obsessed with this idea that these things that you collect, they just say so much about who you are. I can't say it came from hard-nosed business analysis... It was just something I really want to see built. "
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" We're trying to do something so that when the average person uses Pinterest, it has to make the service better. "
Ben Silbermann
Trying
Service
Person
" I use Pinterest for everything. Book collections, trips, hobbies. It's all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn't the only one. "
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Book
Wedding
Nice
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" I really liked insects - all kinds: flies, grasshoppers, weevils. "
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Insects
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Liked
" The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time. "
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" I always read about these stories of entrepreneurs - it's like they're in the desert with no water, and they're the ones that survive. But I've been really fortunate to have people on my team who are optimistic about the future and who know that if you work through hard times that there's usually something good at the end. "
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