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" When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again. "

William Shatner

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" I'm surfing the giant life wave. "

William Shatner

" Energy is the key to creativity. Energy is the key to life. "

William Shatner

" When I'm interviewing somebody I don't work from prepared questions. "

William Shatner

" I am not a Starfleet commander, or T.J. Hooker. I don't live on Starship NCC-1701, or own a phaser. And I don't know anybody named Bones, Sulu, or Spock. "

William Shatner

" I envy the people who say, 'oh, well, I've got my name in the golden book and I'm going to be entered into the pearly gates.' "

William Shatner

" Fate gives you the finger and you accept. "

William Shatner

" Everybody has their 15 minutes, and those 15 minutes should be spent in a private limo and a private plane. It's the ultimate. "

William Shatner

" I think the supernatural is a catch-all for everything we don't understand about the vast other parts of life that we cannot perceive. "

William Shatner

" My understanding is, the fans are so ravenous in Canada, they gnaw on the stars. "

William Shatner

" Getting that audience approval is always a question mark, and it's always that flag that flutters in front of you. "

William Shatner

" I also derive a great deal of pleasure from horses and dogs... the ocean... and love. "

William Shatner

" The good life is one that's artistically made. "

William Shatner

" We live in grief for having left the womb, for having left the teat, then school, then home. In my case, it was leaving marriages, and the death of my wife. "

William Shatner

" Instead of playing something heavily, I play it lightly. Since people like to cast cyclically, once you've done one thing, people want to put you in that bag again. And since I want to work, I let it happen. "

William Shatner

" Success should always be just beyond your grasp. "

William Shatner

" Nature is perfect. "

William Shatner

" I often conduct interviews in my truck. "

William Shatner

" I believe in taking what happens as inevitable. "

William Shatner

" I hate flying, flat out hate its guts. "

William Shatner

" If someone criticizes my acting, they may be right. "

William Shatner

" When you've done the technical part, you're then into the joy, the zen, into being. Technology no longer exists for you. You're then into the mystery of the thing you're doing. "

William Shatner

" Captain Kirk has been a source of pleasure and income for a long time. "

William Shatner

" My fear is dying badly, through illness or injury. But what a glorious demise it would be to burn up in space. "

William Shatner

" If you read my books, especially the Star Trek books and the Quest for Tomorrow books, you'll see in them the core theme of the basic humanistic questions that Star Trek asked. "

William Shatner

" The great mystery of our consciousness is beyond our grasp. "

William Shatner

" Regret is the worst human emotion. If you took another road, you might have fallen off a cliff. I'm content. "

William Shatner

" I'm not out to convince anybody of anything. "

William Shatner

" I am private. "

William Shatner

" I frequently dream of being on these horses' backs and running across a field. And the horse and I are one. "

William Shatner

" The ability to breathe the air and drink the water will be what the wars will be about from here on in. And it's coming with alarming rapidity. "

William Shatner