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" When you can't compete on cost, compete on quality. "
James Dyson
Quality
Cost
Compete
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" Anger is a good motivator. "
James Dyson
Motivator
Good
Anger
" So I think the winners in recession are the people who produce new technology that does things better, which people really want. "
James Dyson
Technology
Better
Want
" What I often do is just think of a completely obtuse thing to do, almost the wrong thing to do. That often works because you start a different approach, something no one has tried. "
James Dyson
Think
Start
Wrong
" Failure is an enigma. You worry about it, and it teaches you something. "
James Dyson
You
Failure
Something
" If you didn't have patents, no one would bother to spend money on research and development. But with patents, if someone has a good idea and a competitor can't copy it, then that competitor will have to think of their own way of doing it. So then, instead of just one innovator, you have two or three people trying to do something in a new way. "
James Dyson
Good
Research
People
" Today, computers are almost second nature to most of us. "
James Dyson
Computers
Nature
Today
" Fear is always a good motivator. "
James Dyson
Motivator
Always
Fear
" People will make leaps of faith and get excited by your product if you just get it in front of them. "
James Dyson
People
You
Just
" We should have A-levels in vocational subjects. "
James Dyson
Subjects
Vocational
Should
" Companies are not ingenious, it's the people in them that are. "
James Dyson
People
Companies
Ingenious
" If you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology. "
James Dyson
Money
Work
Time
" Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products. "
James Dyson
Technology
Turn
Science
" My interest in film is sort of catholic - apart from science fiction and horror movies, I'll watch almost everything. "
James Dyson
Movies
Horror
Film
" As an engineer I'm constantly spotting problems and plotting how to solve them. "
James Dyson
Problems
Engineer
Solve
" We should learn to live more with our climate and rely less on electricity to alter our climate. "
James Dyson
Live
Rely
Electricity
" I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it. "
James Dyson
Best
You
Think
" There's nothing wrong with things taking time. "
James Dyson
Time
Wrong
Taking Time
" The one size fits all approach of standardized testing is convenient but lazy. "
James Dyson
Standardized
Fits
Testing
" Life is a mountain of solvable problems, and I enjoy that. "
James Dyson
Problems
Life
Enjoy
" The computer dictates how you do something, whereas with a pencil you're totally free. "
James Dyson
How
Pencil
Something
" Engineers are behind the cars we drive, the pills we pop and the way we power our homes. "
James Dyson
Behind
Way
Power
" I myself scraped seven poor passes at O-level. "
James Dyson
Seven
Passes
Myself
" Manufacturing is more than just putting parts together. It's coming up with ideas, testing principles and perfecting the engineering, as well as final assembly. "
James Dyson
Together
Engineering
Ideas
" Enjoy failure and learn from it. You can never learn from success. "
James Dyson
Learn
Enjoy
Failure