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" When you do men's wear, it's less about thinking outside the box than about pushing the walls of the box outward. Men want to be evolutionary, not revolutionary. "

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" A black suit can be classic and timeless and certainly for most occasions. But remember, it's not so much the color of suit as it is about the fit, cut, style, and, of course, attitude you have when wearing it. "

John Varvatos

Attitude

Style

Remember

" I spent a lot of years working for Ralph Lauren, and he had so many copycats, from Tommy Hilfiger to Abercrombie & Fitch to J.Crew. "

John Varvatos

Working

Lot

" I like someone who has a little bad boy in them, a little edge. "

John Varvatos

Bad

Someone

" Sometimes, we need an obstacle to challenge us and push us further than we would if things were always status quo. I'd say one example is the market crashing. It's like, just when we started to get into a rhythm, everything changed! But, it taught us a great deal about how we do business and how we can improve. "

" I collect vintage vinyl records. "

" I always talk about a great-fitting pair of jeans. Girls are concerned about the way their butt looks in a pair of jeans, and I think a guy having a really great-fitting pair of jeans is just as important. "

" When I started working in fashion, I didn't have money to buy photographs, so I'd Xerox pictures from magazines and put them in notebooks. When I'd start a collection, I'd sit with my old notebooks and look through them for inspiration. "

" I believe that if you think about what style means, you won't become a fashion victim. "

" Music and fashion have had a kind of incestuous relationship since the Fifties. It started with people like Elvis Presley and pop icons like James Dean. Then it exploded in the MTV days. Now, with the Internet, it's instantaneous. "

" The music alone wasn't enough. It was great, but when an artist had an amazing look - like the MC5, or the Stooges, or Alice Cooper - you really got sucked in. The wardrobe was so important. At a show, you were engrossed in the music, but you were also engrossed in everything from the haircuts to what they were wearing. "

" There's rock n' roll in hip-hop, there's rock n' roll in pop music, there's rock n' roll in soul, there's rock n' roll in country. When you see people dress, and their style has an edge to it, that rebellious edge that bubbles up in every genre, that's rock n' roll. Everybody still wants to be a rock star, you know? "

" My passion in life, besides my family, was always music. From the time I was a kid, I was obsessed. I'm like the ultimate fan. "

" I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own. "

John Varvatos

Face

Beginning

" When I think of artists that I would have loved to work with, it's Jimi Hendrix. And Steve McQueen. He's not a rock star, but he's kind of a rock star to me. "

John Varvatos

Rock

Rock Star

" Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses. "

John Varvatos

Funny

People

" Bruno Mars is pretty fashionable. Gary Clarck Junior, who was also in our ad with Jimmy Page, is a super super stylish guy. "

" The thing about the basics is they don't really change - it's the details and the proportions that change. The shirt may be cut slimmer or looser, the suit might be darker or lighter, the sneakers might not have laces, but you're still talking about shirts and suits and sneakers. "

" I loved the MC5 and the Stooges, but also, the British Invasion - the Kinks and the Yardbirds - and then Led Zeppelin, of course. Alice Cooper was one of my favorite bands. "

" For me, growing up in Detroit, scarves meant cold weather. But I remember working in a store, and we had some silk scarves - like, wide scarves with fringe - and because I had seen the English rockers wearing skinny silk scarves, I took the scarves, cut and sewed them, and made them long - almost like a tie. "

John Varvatos

Remember

Weather

" Women tell me they won't date a guy with bad shoes. There are good-looking guys with good-looking outfits, and then really bad-looking square toe I-don't-even-want-to-mention-the-label kind of shoes. There is no reason for that. Again, invest in something that looks proper. A great pair of shoes can make your old outfit look great, too. "

John Varvatos

Bad

Look

" A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it. "

" I shop a lot online... and just the ease of it makes a lot more sense. "

" When a man's suit fits, when the construction is beautiful, when the sewing and fabrics are there... in the end, you'll look the best in it. "

" Canada - they won't like me saying this, but it's really like it's a part of Michigan, that area. "

John Varvatos

Michigan

Canada

" Guys out there have no sense of how their clothes should fit. "

" Sit-ups and push-ups work without a gym. "

" People will always have their opinions; I've come to learn whose matter. "

" Music has always been a dominant force in my life. As a young kid, it was a way for me to escape everyday life. "

John Varvatos

Music

Escape

" The great thing about living in New York is the constant change of things. It inspires me to keep moving, push forward, question ideas. "

" My vision is the ability to design clothes for a man who wants to create his own style and doesn't want to dress like he's in uniform, to look like the guy in the ad, or to feel like he has to put it together that way. "